Orchestration Processes in Network-Centric Innovation: Evidence From the Field.
Abstract
Executive Overview Companies have increasingly shifted from innovation initiatives that are centered on internal resources to those that are centered on external networks (said another way, a shift from firm-centric innovation to network-centric innovation). In this paper, we combine insights from product development and network theory with evidence from an extensive field study to describe the nature of a hub firm's orchestration processes in network-centric innovation. Our analysis indicates that network orchestration processes reflect the interplay between elements of innovation design and network design. Promising directions for future research related to network-centric innovation are discussed.
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Orchestration of business strategy across networks, such as supply chains, is a process in which different stakeholder incentives are made explicit and aligned in such a way that a governance structure emerges for the benefit of the network as a whole, not just one dominant firm.
“The orchestration of business strategy across networks, such as supply chains, is a process in which different stakeholder incentives are made explicit and aligned in such a way that a governance structure emerges for the benefit of the network as a whole, not just one dominant firm (Nambisan & Sawhney, 2011; Parida, Burstr ¨ om, Visnjic, & Win cent, 2019).”
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- Authors
- Nambisan, S., & Sawhney, M.
- Affiliations
- Rensselaer Polytechnic Institute (US)
- Northwestern University (US)
- ORCID
- Nambisan, Satish
- Venue
- Academy of Management Perspectives
- Publisher
- Academy of Management
- Published
- 2011-08-01
- Volume
- 25
- Issue
- 3
- Pages
- 40-57
- ISSN
- 1558-9080 (ISSN-L)
- OpenAlex
- W1976794274
- Cited by
- 441
- References
- 2
- Citations by year
- 2026: 14 · 2025: 33 · 2024: 29 · 2023: 53 · 2022: 35 · 2021: 39 · 2020: 41 · 2019: 41 · 2018: 45 · 2017: 29 · 2016: 20 · 2015: 20 · 2014: 12 · 2013: 17 · 2012: 11
- FWCI
- 44.41
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Academy of Management Perspectives (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategy and Innovation
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Keywords
- hub firms, innovation design, network design, product development
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