Jaakkola, Elina

Designing conceptual articles: four approaches

Jaakkola, E. (2020) · AMS Review

Business Strategies and Management ResearchAcademic Writing and Publishing

Cited by 2,258

The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective

Jaakkola, E., & Alexander, M. (2014) · Journal of Service Research

Service and Product InnovationCustomer Service Quality and Loyalty

Cited by 1,219

Customer experience: fundamental premises and implications for research

Becker, L., & Jaakkola, E. (2020) · Journal of the Academy of Marketing Science

Customer Service Quality and LoyaltyConsumer Retail Behavior Studies

Cited by 944

Customer participation and value creation: a systematic review and research implications

Mustak, M., Jaakkola, E., & Halinen, A. (2013) · Managing Service Quality: An International Journal

Service and Product InnovationCustomer Service Quality and Loyalty

Cited by 302

Zooming out: actor engagement beyond the dyadic

Alexander, M. J., Jaakkola, E., & Hollebeek, L. D. (2018) · Journal of Service Management

Service and Product InnovationCustomer Service Quality and Loyalty

Cited by 259