Zooming out: actor engagement beyond the dyadic
Abstract
Purpose: The purpose of this paper is to broaden extant understanding of actor engagement behavior beyond its currently dominant dyadic (micro-level) focus, by examining it from multiple levels of aggregation within a service ecosystem framework. Design/methodology/approach: This conceptual paper draws on service-dominant logic and structuration theory as theoretical lenses to inform engagement research. Findings: By means of a stepwise exercise of “zooming out,” the paper introduces a multi-perspective (micro-, meso-, macro- and meta-level) view of actor engagement that develops understanding of multiple engagement contexts, and suggests that balancing multiple roles may result in actor disengagement behavior. The role of reference groups and role conflict associated with balancing multiple roles is critical to understanding why engaged actor proclivities may wax and wane between contexts. Research limitations/implications: The paper offers a set of five propositions that can be utilized by engagement scholars undertaking further research in this area. Practical implications: Firms need to understand the values and norms embedded in diverse engagement contexts which can affect actor groups’ needs and motivations. Firms should develop appropriate organizational mechanisms to facilitate (rather than impede or obstruct) the desired behaviors of engaged actors. Originality/value: The broader context within which engaged actors operate, and its effects on engagement, has been largely overlooked to date. By broadening the analytical perspective on engagement beyond the dyadic this paper reveals previously unaddressed aspects of this phenomenon, such as the role of disengagement behavior, and the effects of multiple engagement contexts on actors’ future behaviors.
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Written from the paper’s full text.
TL;DR
This conceptual paper broadens actor engagement research beyond its dominant dyadic, micro-level focus by using service-dominant logic and structuration theory to examine engagement across micro-, meso-, macro-, and meta-levels. It introduces actor disengagement behavior and develops five propositions about how institutions, reference groups, and role conflict shape engagement across multiple parallel contexts.
Key findings
- The paper introduces a multiperspective view of actor engagement across micro-, meso-, macro-, and meta-levels, using a stepwise exercise of “zooming out” within a service ecosystem framework.
- It develops five propositions: P1 institutions and institutional arrangements define expected actor engagement behaviors in a context; P2 actors balance multiple, parallel engagement contexts; P3 actor disengagement behavior is an actor’s temporary or permanent removal of resource contributions from the engagement object; P4 actor engagement behaviors are triggered, shaped, and ceased by conflict experienced when balancing multiple engagement contexts; and P5 through (dis)engagement behaviors, actors reinforce and/or change institutions and institutional arrangements, eventually affecting other actors’ engagement.
- The paper defines actor engagement behaviors as “an actor’s voluntary resource contributions that focus on the engagement object, go beyond what is elementary to the exchange, and occur in interactions with a focal object and/or other actors.”
- It argues that balancing multiple roles may result in actor disengagement behavior, and that reference groups and role conflict are critical to understanding why engaged actor proclivities may wax and wane between contexts.
Methods
- Conceptual paper; no empirical data are collected or analyzed.
- Draws on service-dominant logic and structuration theory as theoretical lenses, supplemented by literature on role conflict, institutional work, social influence, and reference groups.
- Uses a stepwise “zooming out” exercise with oscillating foci, taking the service ecosystem as the main unit of analysis, to develop propositions for future engagement research.
Limitations
- Stated: the paper says it is out of its scope to consider under what circumstances tensions from multiple engagement contexts might occur or at what point they might engender actor disengagement behavior.
- Evident: as a conceptual paper, it offers propositions rather than empirical validation; the text notes that empirical investigation into engagement behaviors remains scarce.
- Evident: the illustrative examples, such as the organic baby food and mumsnet examples, are used to develop theory rather than as systematic empirical evidence.
Model-written summary. Check it against the paper before relying on it.
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Claims the paper makes
0 of 54 cited sources checked · 0 supported · 0 flagged
- Findingcitation§ 4.2 Actor disengagement behavior and multiple parallel actor engagement contexts · p. 25
Limited research addresses institutions or other governance mechanisms for engagement.
“Limited research addressing institutions or other governance mechanisms for engagement (Storbacka et al., 2016).”
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- Interpretationreasoning§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 2
A broader perspective on engagement that takes account of the various contexts within which individual engagement behaviors are embedded is missing.
“What is missing, therefore, is a broader perspective on engagement that takes account of the various context(s) within which individual engagement behaviors are embedded.”
Quote in the paperSubstantial claim - Interpretationcitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 7
The context for each actor introduces norms and values that influence actor engagement behaviors and perceptions of value.
“The context for each actor introduces norms and values that influence actor engagement behaviors and perceptions of value;”
Quote in the paperSubstantial claim0 of 2 sources checked- cites Edvardsson et al., 2011
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- cites Koskela-Huotari & Vargo, 2016
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- Interpretationcitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 9
Norms originating from reference groups may impart a stronger effect on AEB when the focal actor closely identifies with the reference group and the issue is a key part of their self-identity.
“In other words, the norms originating from reference groups may impart a stronger effect on AEB when the focal actor - such as the mother in the example above - closely identifies themselves with the reference group (e.g. other parents), and the issue of parenting is a key part of their self-identity.”
Quote in the paperSubstantial claim - Interpretationnone given§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 2
Engagement is triggered, shaped, and ceased due to the relative congruence of relevant institutional settings.
“highlighting how engagement is triggered, shaped, and ceased due to the relative congruence of relevant institutional settings”
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- Interpretationcitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 2
Actor engagement is embedded in an institutional context.
“the institutional context within which actor engagement is embedded (Vargo & Lusch, 2017)”
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- Interpretationreasoning§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 2
Actors face multiple, potentially conflicting, engagement contexts.
“suggesting that they face multiple, potentially conflicting, contexts in which they are engaged (hereafter 'engagement contexts').”
Quote in the paperSubstantial claim - Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 9
The influence of social norms is stronger when the actor identifies with the specific reference group.
“Lapinski and Rimal (2005) further suggest that this influence is stronger when the actor identifies with the specific reference group”
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- Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 7
The way actors contribute and integrate resources is determined by service ecosystem boundaries, as well as their positions and roles associated with particular service ecosystem-based institutions and institutional arrangements.
“the way they contribute and integrate resources is determined by service ecosystem boundaries, as well as their positions and roles associated with particular service ecosystem-based institutions and institutional arrangements (Edvardsson et al ., 2011; Koskela-Huotari & Vargo, 2016).”
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- cites Koskela-Huotari & Vargo, 2016
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- Interpretationreasoning§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 1
Balancing multiple roles may result in actor disengagement behavior.
“suggests that balancing multiple roles may result in actor disengagement behavior.”
Quote in the paperSubstantial claim - Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 8
Reference groups do not necessarily require specific social ties; all that is needed is a favorable attitude towards members of a particular group.
“Reference groups do not necessarily require specific social ties, all that is needed is a favorable attitude towards members of a particular group (Bearden & Etzel, 1982).”
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- Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 2
In a service ecosystem, each actor is involved in a multitude of co-existing value creation processes with other actors.
“An ecosystem view highlights that each actor is involved in a multitude of co-existing value creation processes with other actors (Vargo & Lusch, 2016)”
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- Interpretationcitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 7
An ecosystem lens highlights the role of context, with its institutions and institutional arrangements that provide rules, norms and practices for actor engagement.
“an ecosystem lens highlights the role of context, with its institutions and institutional arrangements that provide rules, norms and practices for actor engagement .”
Quote in the paperSubstantial claim - Interpretationreasoning§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 2
S-D Logic offers a natural theoretical basis for broadening the scope of engagement research.
“S-D Logic thus offers a natural theoretical basis for broadening the scope of engagement research.”
Quote in the paperNot a substantial claim - Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 7
Service ecosystems are multilevel in nature.
“Critical to Journal of Service Management a study of engagement beyond the dyad is the principle that service ecosystems are multilevel in nature.”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Lusch and Vargo, 2014
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- Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 2
Extant engagement research has not considered how different engagement contexts are connected to one another.
“to date, it has not considered how different engagement contexts are connected to one another”
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- Interpretationnone given§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 2
Engagement is triggered, shaped, and ceased due to social influence within specific reference groups.
“the social influence within specific reference groups”
Quote in the paperNot a substantial claim - Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 2
Extant engagement research has not considered how an individual actor is able to coordinate their engagement with multiple objects simultaneously.
“how an individual (actor) is able to coordinate their engagement with multiple objects simultaneously (Dessart et al ., 2016).”
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- Interpretationnone given§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 2
Engagement is triggered, shaped, and ceased due to the degree of perceived conflict for actors balancing the requirements inherent in multiple engagement contexts.
“the degree of perceived conflict for actors balancing the (perceived) requirements inherent in multiple engagement contexts.”
Quote in the paperNot a substantial claim - Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 2
Engagement research has predominantly focused on the micro level, concerned with individual customers and their relationships with specific focal objects such as products, firms, or brands.
“Thus far, the analytical focus of engagement research has predominantly been on the micro level, concerned with individual customers and their relationships with specific focal objects, such as products, firms, or brands.”
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- Interpretationcitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 5
Through actor engagement behaviors, actors contribute resources not only towards the focal engagement object but also directly or indirectly towards other service ecosystem actors.
“Noteworthy is that through AEBs, actors not only contribute resources towards the focal engagement object, but also - directly or indirectly towards other service ecosystem actors (Jaakkola & Alexander, 2014).”
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- Interpretationnone given§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 1
The role of reference groups and role conflict associated with balancing multiple roles is critical to understanding why engaged actor proclivities may wax and wane between contexts.
“The role of reference groups and role conflict associated with balancing multiple roles is critical to understanding why engaged actor proclivities may wax and wane between contexts.”
Quote in the paperNot a substantial claim - Interpretationnone given§ 4.2 Actor disengagement behavior and multiple parallel actor engagement contexts · p. 16
P4: Actor engagement behaviors are triggered, shaped, and also ceased as a result of the degree of conflict experienced when balancing multiple engagement contexts.
“Here, proposition 4 states (P4): Actor engagement behaviors are triggered, shaped, and also ceased as a result of the degree of conflict experienced when balancing multiple engagement contexts.”
Quote in the paperNot a substantial claim - Interpretationreasoning§ 4.2 Actor disengagement behavior and multiple parallel actor engagement contexts · p. 13
As a result of inhabiting multiple parallel engagement contexts simultaneously, actors will experience some degree of conflict as the norms, rules or activities considered desirable for one role may go against those prescribed by an actor's other role(s).
“This paper proposes that, as a result of inhabiting multiple parallel engagement contexts simultaneously, actors will experience a some degree of conflict as the norms, rules or activities considered desirable for one role may go against those prescribed by an actor's other role(s).”
Quote in the paperNot a substantial claim - Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 7
The nature of institutions depends on the level of zooming out.
“The nature of institutions depends on the level of zooming out;”
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- Interpretationreasoning§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 11
Meta-level view reveals multiple, coexisting engagement contexts that involve different service ecosystems (e.g. sectors, industries), but may share the same macro-level institutions and institutional arrangements, such as legislation and cultural norms.
“Finally, zooming out to reach what can be called 'meta-level' view; reveals multiple, coexisting engagement contexts that involve different service ecosystems (e.g. sectors, industries), but may share the same macro-level institutions and institutional arrangements, such as legislation and cultural norms (see table 1).”
Quote in the paperSubstantial claim - Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 9
Through their activities, actors build, interpret, modify, and accommodate institutional arrangements; thus reflecting the dynamic and evolving nature of institutional arrangements.
“Similarly, through their activities, actors build, interpret, modify, and accommodate institutional arrangements; thus reflecting the dynamic and evolving nature of institutional arrangements (DiMaggio, 1988; Lawrence & Suddaby, 2006; Battilana et al ., 2009).”
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- Interpretationreasoning§ JOSM-08-2016-0237.R1 Response to Reviewer · p. 26
Actors face multiple, potentially conflicting, contexts where they are engaged.
“suggesting that they face multiple, potentially conflicting, contexts where they are engaged (which we term engagement contexts).”
Quote in the paperSubstantial claim - Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 5
The service ecosystem concept originates from Alderson's (1965) pioneering research advocating the adoption of a framework of cultural ecology for the study of marketing systems.
“The service ecosystem concept originates from Alderson's (1965) pioneering research advocating the adoption of a framework of cultural ecology for the study of marketing systems”
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- Interpretationreasoning§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 11
Actors will, in many cases, be engaged or be directing engagement behaviors to more than one particular foci.
“Thus, for a broader understanding of AEB and their role beyond dyadic settings it is important to consider the multiple, parallel contexts where actors will, in many cases, be engaged or be directing engagement behaviors to more than one particular foci.”
Quote in the paperSubstantial claim - Interpretationcitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 11
The pressure of multiple institutional arrangements puts the actor in a position analogous to role conflict as discussed in service literature.
“The pressure of multiple institutional arrangements puts the actor in a position analogous to role conflict as discussed in service literature (e.g. Solomon et al ., 1985), which is why role literature is used to further understand conflict experienced by an actor in the intersections of multiple engagement contexts.”
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- Premisecitation§ JOSM-08-2016-0237.R1 Response to Reviewer · p. 26
Each actor is involved in a multitude of co-existing value creation processes with other actors.
“An ecosystem view highlights that each actor is involved in a multitude of co-existing value creation processes with other actors (Vargo and Lusch, 2016)”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Vargo and Lusch, 2016
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- Interpretationcitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 10
AEBs are akin to a form of institutional work.
“In this sense, AEBs are akin to a form of institutional work, a concept also relevant for a S-D Logic lens (Koskela-Huotari et al ., 2016; Vargo et al ., 2015).”
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- cites Vargo et al., 2015
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- Interpretationcitation§ 4.2 Actor disengagement behavior and multiple parallel actor engagement contexts · p. 18
Engaged actors may be prejudicing one role over another because each actor has a unique configuration of engagement contexts with associated reference groups and conflict.
“Specifically, each actor's own unique configuration of engagement contexts (with associated reference groups and conflict) suggests that engaged actors may be prejudicing one role over another (Marks, 1977; Shamir, 1980).”
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- Interpretationnone given§ 4.2 Actor disengagement behavior and multiple parallel actor engagement contexts · p. 14
P2: Actors balance multiple, parallel engagement contexts whereby they manage potential tensions between focal institutions and institutional arrangements relevant to each of these contexts.
“It is proposed that (P2): Actors balance multiple, parallel engagement contexts whereby they manage potential tensions between focal institutions and institutional arrangements relevant to each of these contexts.”
Quote in the paperNot a substantial claim - Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 5
This conceptual zooming-out has generated a theoretical shift toward the adoption of a systems orientation based on the premise of interconnected actors and objects within specific systems.
“This conceptual zooming-out has generated a theoretical shift toward the adoption of a systems orientation based on the premise of interconnected actors and objects within specific systems (Vargo & Lusch, 2016; Munro, 2009).”
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- Interpretationreasoning§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 11
This 'parallel' engagement will leave an actor exposed to specific pressures and influences that may cause them to redirect their engagement efforts or disengage from one context to another.
“This 'parallel' engagement will leave an actor exposed to specific pressures and influences that may cause them to redirect their engagement efforts or disengage from one context to another.”
Quote in the paperNot a substantial claim - Interpretationreasoning§ 4.2 Actor disengagement behavior and multiple parallel actor engagement contexts · p. 16
P5: Through (dis)engagement behaviors, actors contribute or withdraw resources related to the focal engagement object that gradually reinforce and/or change institutions and institutional arrangements particular to focal engagement contexts, thereby eventually affecting other actors' engagement.
“This leads to proposion P5: Through (dis)engagement behaviors, actors contribute or withdraw resources related to the focal engagement object that gradually reinforce and/or change institutions and institutional arrangements particular to focal engagement contexts, thereby eventually affecting other actors' engagement.”
Quote in the paperSubstantial claim- The authors state this as an assumption: The outcome of inhabiting multiple parallel engagement contexts and experiencing conflict would be disengagement from one or more engagement contexts.
- Interpretationreasoning§ 4.2 Actor disengagement behavior and multiple parallel actor engagement contexts · p. 18
Actors may struggle over time to satisfactorily engage in multiple engagement contexts.
“Specifically, actors may struggle (over time) to satisfactorily engage in multiple engagement contexts.”
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Findingnone given§ 4.2 Actor disengagement behavior and multiple parallel actor engagement contexts · p. 25There is a lack of research addressing how actors maintain balance between multiple engagement objects.
“Lack of research addressing how actors maintain balance between multiple engagement objects.”
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Findingnone given§ 4.2 Actor disengagement behavior and multiple parallel actor engagement contexts · p. 18Engagement research to date has been largely conceptual or focused around dyadic settings at the micro level.
“As Table 1 illustrates, engagement research to date, has been largely conceptual or focused around dyadic settings (micro level).”
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Findingnone given§ 4.2 Actor disengagement behavior and multiple parallel actor engagement contexts · p. 25There is a lack of research exploring how engagement transitions across multiple engagement objects.
“Lack of research exploring how engagement transitions across multiple engagement objects.”
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Findingnone given§ 4.2 Actor disengagement behavior and multiple parallel actor engagement contexts · p. 25There is a lack of research addressing the broader category or industrial context of the engagement object.
“Lack of research addressing the broader category or industrial context of the engagement object.”
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Findingreasoning§ JOSM-08-2016-0237.R1 Response to Reviewer · p. 26Given the predominant micro-level focus of extant engagement research, institutional contexts, as well as the existence of multiple, parallel engagement contexts, have not yet been addressed.
“This analysis suggests that given the predominant micro level focus of extant engagement research, institutional contexts - as well as the existence of multiple, parallel engagement contexts - have not yet been addressed.”
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Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 7The creation of a macro-level system precipitates a downward influence on lower (meso and macro) levels over time and varies with each particular context.
“Crucially, the creation of a macrolevel system is precipitates a downward influence on lower (meso and macro) levels over time and varies with each particular context (Lusch & Vargo, 2014).”
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Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 9An assessment of the extent to which others engage in a specific behavior plays an important role in an individual actor's decision-making process.
“Lapinski and Rimal (2005) note that an assessment of the extent to which others engage in a specific behavior plays an important role in an individual actor's decision-making process.”
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Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 2Engagement is increasingly recognized as an important mid-range concept bridging the empirical domain of knowledge with the meta-theoretical lens of Service-Dominant Logic.
“engagement is increasingly recognized as an important mid-range concept bridging the empirical domain of knowledge with the meta-theoretical lens of Service-Dominant Logic (S-D Logic; Vargo & Lusch, 2017; Brodie et al ., 2011b).”
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Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 2One cannot fully understand activity at one level without viewing it from another.
“Based on Vargo and Lusch's (2017, p. 13) observation that 'one cannot fully understand the activity at one level without viewing it from another,'”
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Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 7Institutions potentially more relevant for AEB are specific to the meso-level (e.g. brand community), while broader macro-level institutions include rules and norms such as legislation and cultural practices.
“institutions potentially more relevant for AEB are specific to the meso-level (e.g. brand community), while broader macro-level institutions include rules and norms, such as legislation and cultural practices (cf. Vargo & Lusch, 2016).”
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Interpretationcitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 5Actor engagement behaviors can be positively or negatively valenced, potentially diminishing other actors' engagement.
“This influence may be positively valenced (e.g. through the focal actor making favorable object-related investments), or negatively valenced (e.g. with the focal actor making undesirable brand-related investment, e.g. by expressing negative word of mouth; Bowden et al ., 2017; Hollebeek & Chen, 2014), potentially diminishing other actors' engagement (Naum”
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Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 7Micro-level interactions give rise to a meso-system which, in turn, creates a broader macro-level structure.
“Micro-level interactions give rise to a meso-system which, in turn creates a broader macro-level structure (Lusch and Vargo, 2014).”
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Premisenone given§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 5The micro view focuses on the dyadic relationship between the individual actor and the engagement object.
“In sum, the micro view focuses on the dyadic relationship between the individual actor and the engagement object.”
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Interpretationnone given§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 1Values and norms embedded in diverse engagement contexts can affect actor groups' needs and motivations.
“Firms need to understand the values and norms embedded in diverse engagement contexts which can affect actor groups' needs and motivations.”
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Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 2Broadening the scope of engagement research from customers to actors, from dyads to networks, and from micro to meso or macro levels of aggregation is increasingly called for.
“Indeed, broadening the scope of engagement research from customers to the broader notion of actors; from dyads to networks; and from micro to meso, or macro, level of aggregation is increasingly called for (e.g. Brodie et al ., 2016; Storbacka et al., 2016; Breidbach & Brodie, 2017; Li et al ., 2017).”
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Interpretationreasoning§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 5The four broad categories of customer engagement behaviors are likely to have applicability to the broader actor engagement context.
“These broad categories are also likely to have applicability to the broader actor engagement context;”
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Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 9Conforming to a specific social norm is often deemed the most appropriate course of action and serves as a form of decision-making heuristic.
“Conforming to a specific social norm is often deemed the most appropriate course of action and serves as a form of decision-making heuristic (Lapinski & Rimal, 2005).”
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Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 8Group membership is a key determinant of behavior, with individuals acting in accordance with a frame of reference produced by the groups to which they belong.
“In social science, group membership is recognized as a key determinant of behavior with individuals acting 'in accordance with a frame of reference produced by the groups to which they belong' (Bearden & Etzel, 1982).”
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Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 9Social norms affecting an individual can be classified into collective norms, injunctive norms, and descriptive norms.
“Lapinski and Rimal (2005) refer to different levels of social norms (i.e. institutions) that affect an individual.”
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Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 9The influence of social norms is stronger when there is ego-involvement, a motivational state induced by an association between an activated attitude and some aspect of the self.
“and when there is ego-involvement , a motivational state induced by an association between an activated attitude and some aspect of the self.”
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Premisecitation§ JOSM-08-2016-0237.R1 Response to Reviewer · p. 26Previous engagement research defines customer engagement as resource contributions.
“Previous engagement research defines customer engagement as ' resource contributions ' as is apparent in the following definitions:”
Quote in the paperSubstantial claim0 of 3 sources checked- cites Jaakkola & Alexander 2014
Not checked in the free run.
- cites Harmeling et al., 2016
Not checked in the free run.
- cites Hollebeek et al. 2016
Not checked in the free run.
Probably not a substantial claim: may not pass S4 (based).
Interpretationreasoning§ 4.2 Actor disengagement behavior and multiple parallel actor engagement contexts · p. 18Actor engagement behaviors and actor disengagement behaviors co-evolve with their surrounding service ecosystem and its associated sub-structures, including focal institutions and institutional arrangements.
“and their co-evolution with their surrounding service ecosystem and its associated sub-structures, including focal institutions and institutional arrangements.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 5Ecosystems encompass other smaller ecosystems, giving a nested view.
“Ecosystems thus encompass other (smaller) ecosystems, giving a 'nested' view (Klijn, 1994).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Klijn, 1994
Not checked in the free run.
Probably not a substantial claim: may not pass S2 (checkable). May combine two claims.
Interpretationreasoning§ 4.2 Actor disengagement behavior and multiple parallel actor engagement contexts · p. 18Actor engagement behaviors and actor disengagement behaviors are dynamic and inherently systemic in nature.
“By zooming out, researchers can highlight the dynamic, inherently systemic nature of AEBs and ADB”
Quote in the paperNot a substantial claimClassified as probably not a substantial claim. May combine two claims.
Interpretationreasoning§ 4.2 Actor disengagement behavior and multiple parallel actor engagement contexts · p. 18Engagement behaviors are influenced by, and can influence, networks of actors and wider institutions.
“The confluence of S-D Logic and AEB indicates how engagement behaviors are influenced but, crucially, can influence, networks of actors and wider institutions.”
Quote in the paperSubstantial claimMay combine two claims.
Interpretationreasoning§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 9Institutional arrangements not only shape, but are also shaped by, actors' activities.
“Institutional arrangements, consequently, not only shape, but are also shaped by, actors' activities.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S4 (based).
Interpretationnone given§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 12When actors engage with multiple institutions simultaneously, they face demands, requirements and responsibilities deriving from the institutions and institutional arrangements particular to each context.
“When actors engage with multiple institutions simultaneously, they face demands, requirements and responsibilities deriving from the institutions and institutional arrangements particular to each context.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S4 (based). May combine two claims.
Interpretationreasoning§ 4.2 Actor disengagement behavior and multiple parallel actor engagement contexts · p. 18Customers transition in and out of focal engagement contexts, or shift resources from one context to another.
“This research also highlights the value of considering engagement behaviors as a finite or temporal resource with customers transitioning in and out of focal engagement contexts, or shifting resources from one context to another.”
Quote in the paperNot a substantial claimMay combine two claims.
Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 9Applying structuration theory to engagement research acknowledges that interdependency (duality) exists between structure and agency: while structure, to some extent, governs actor behavior, individuals' actions not only are enforcing, but also changing the structure.
“Applying structuration theory to engagement research acknowledges that interdependency (duality) exists between structure and agency: While structure, to some extent, governs actor behavior, individuals' actions not only are enforcing, but also changing the structure (Battilana et al. 2009; Vargo & Lusch 2016).”
Quote in the paperSubstantial claim0 of 2 sources checked- cites Battilana et al. 2009
Not checked in the free run.
- cites Vargo & Lusch 2016
Not checked in the free run.
Classified as probably not a substantial claim.
Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 7The service ecosystem definition highlights the important role of institutions and institutional arrangements.
“The service ecosystem definition above highlights the important role of institutions and institutional arrangements.”
Quote in the paperSubstantial claimMay combine two claims.
Interpretationreasoning§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 11While AEB are dictated by their institutional context, the behaviors themselves can work upwards and influence both meso- and macro-levels of the ecosystem.
“For while AEB are dictated by their institutional context, the behaviors themselves can work upwards and influence both mesoand macro-levels of the ecosystem.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S2 (checkable).
Interpretationreasoning§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 11As each actor is simultaneously occupying multiple engagement contexts, they are in the intersections of multiple institutional arrangements.
“As each actor is simultaneously occupying multiple engagement contexts, they are in the intersections of multiple institutional arrangements.”
Quote in the paperNot a substantial claimMay combine two claims.
Interpretationcitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 10An individual actor's engagement behavior, as a form of institutional work, either reinforces or maintains the institution or enforces institutional change through disruption.
“Put in an engagement context, an individual actor's engagement behavior, as a form of institutional work, either reinforces or maintains the institution or enforces institutional change through disruption (cf. Battilana et al ., 2009; Koskela-Huotari et al ., 2016)”
Quote in the paperSubstantial claim0 of 2 sources checked- cites Battilana et al., 2009
Not checked in the free run.
- cites Koskela-Huotari et al., 2016
Not checked in the free run.
Probably not a substantial claim: may not pass S4 (based).
Interpretationnone given§ 4.2 Actor disengagement behavior and multiple parallel actor engagement contexts · p. 18Actors are often forced to inhabit and balance the demands of multiple engagement contexts, resulting in tensions through reference groups or role conflict.
“Finally, this paper is among the first to recognize that actors are often forced to inhabit and balance the demands of multiple engagement contexts, resulting in such tensions through reference groups or role conflict.”
Quote in the paperNot a substantial claimMay combine two claims.
Premisecitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 5Extant research has generated both conceptual and empirical insight into customer engagement as an actor's psychological state and its behavioral manifestations, focusing almost exclusively on consumers.
“Thus far, extant research has generated both conceptual and empirical insight into customer engagement as an actor's psychological state, as well as its behavioral manifestations, focusing almost exclusively on consumers (see Table 1).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Table 1
Not checked in the free run.
May combine two claims.
Interpretationcitation§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 5For S-D Logic, the service ecosystem is the principal unit of analysis and offers a suitable lens for developing a broader understanding of actor engagement.
“For S-D Logic, the service eco-system is the principal unit of analysis (Vargo & Lusch, 2017) and offers a suitable lens for developing a broader understanding on actor engagement as it allows its embedded and interconnected nature as well as underlying structures to emerge.”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Vargo & Lusch, 2017
Not checked in the free run.
Probably not a substantial claim: may not pass S4 (based). May combine two claims.
Interpretationnone given§ ZOOMING OUT: ACTOR ENGAGEMENT BEYOND THE DYADIC · p. 11A service ecosystem approach informed by structuration suggests that the formation of ecosystems is both a bottom up (micro configurations coalesce into meso-level, and so on) but also, top down (macro-level 'terms of engagement' affect the meso- and micro-levels).
“A service ecosystem approach informed by structuration suggests that the formation of ecosystems is both a bottom up (micro configurations coalesce into meso-level, and so on) but also, top down (macro-level 'terms of engagement' affect the meso- and micro-levels).”
Quote in the paperNot a substantial claim
The paper relies on this without support.
The broader context within which the individual operates and its effects on engagement has been largely overlooked in prior engagement research.
“However, the broader context within which the individual operates and the effects thereof on engagement has been largely overlooked to date.”
The paper relies on this without support.
The issue of the institutional context within which actor engagement is embedded is yet to receive attention.
“an issue that is yet to receive attention.”
The paper relies on this without support.
Empirical investigation into engagement behaviors remains scarce.
“Empirical investigation into engagement behaviors remains scarce.”
The paper relies on this without support.
Previous engagement research has predominantly studied engagement as independent from its broader context, at a dyadic, micro level.
“previous engagement research has predominantly studied engagement as independent from its broader context, at a dyadic, micro level.”
The paper relies on this without support.
Engagement research has to a large extent perceived engagement as an actor's innate, personal disposition.
“While engagement research has to a large extent perceived engagement as an actor's innate, personal disposition”
The authors state this as an assumption.
The outcome of inhabiting multiple parallel engagement contexts and experiencing conflict would be disengagement from one or more engagement contexts.
“The outcome of this, it can be assumed, would be disengagement from one or more engagement contexts.”
The paper relies on this without support.
Customer labor, often of a voluntary nature, is increasingly endogenous to governmental, commercial and charitable organizations to supplement their activities.
“Given this backdrop, this paper has key implications in societies where customer labor, often of a voluntary nature, is increasingly endogenous to governmental, commercial and charitable organizations to supplement their activities.”
The paper relies on this without support.
Social influences will affect actors' engagement motivations.
“social influences will undoubtedly affect actors' engagement motivations.”
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
One method of adaptation is to switch the level of analysis.
“One “method” of adaptation is to switch the level of analysis; for example, Alexander et al. (2018) provided new insights into the influence of institutions on customer engagement by shifting from a micro level analysis of customer relationships-the prevailing view in the field-to meso and macro level views, adapting Chandler and Vargo's (2011) process of oscillating foci.”
From Designing conceptual articles: four approaches (2020) · cites this paper as Alexander et al. 2018
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
Each contradiction between two passages listed here was confirmed by an independent check.
Macro-level influence is said to act on the macro level as a lower level
MinorThe passage identifies the meso and macro levels as lower than the macro level, whereas the paper later identifies the lower levels as meso and micro.
“the creation of a macrolevel system is precipitates a downward influence on lower (meso and macro) levels”
“macro-level 'terms of engagement' affect the meso- and micro-levels”
Kumar and Pansari publication year differs from the reference
MinorThe text cites Kumar and Pansari as a 2016 work, but the corresponding reference lists it as 2015.
“(Kumar & Pansari, 2016)”
“Kumar, V. and Pansari, A. (2015), 'Competitive advantage through engagement', Journal of Marketing Research , in press, DOI: http://dx.doi.org/10.1509/jmr.15.0044.”
Vargo and Lusch citation page falls outside the listed article
MinorThe cited page 13 is outside the reference entry's stated page range of 46-67.
“Vargo and Lusch's (2017, p. 13) observation”
“Vargo, S. L., & Lusch, R. F. (2017), 'Service-Dominant Logic 2025', International Journal of Research in Marketing , Vol. 34 No. 1, pp. 46-67.”
Lawrence et al. citation page falls outside the listed article
MinorThe cited page 11 is outside the reference entry's stated page range of 52-58.
“(Lawrence et al ., 2011, p.11)”
“Lawrence, T., Suddaby, R., & Leca, B. (2011). 'Institutional work: Refocusing institutional studies of organization', Journal of Management Inquiry , Vol. 20 No. 1, pp. 52-58.”
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Cited by
Sorted by citations
Designing conceptual articles: four approaches
Jaakkola, E. (2020) · AMS Review · doi:10.1007/s13162-020-00161-0 · Cited by 2,258 · see citing works
“One “method” of adaptation is to switch the level of analysis; for example, Alexander et al. (2018) provided new insights into the influence of institutions on customer engagement by shifting from a micro level analysis of customer relationships—the prevailing view in the field—to meso and macro…”
MethodSelf-citationHollebeek, L. D., & Macky, K. (2019) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2018.07.003 · Cited by 978 · see citing works
Self-citation
- Authors
- Alexander, M. J., Jaakkola, E., & Hollebeek, L. D.
- Affiliations
- University of Strathclyde (GB)
- University of Turku (FI)
- MBS School of Business (FR)
- Venue
- Journal of Service Management
- Publisher
- Emerald
- Published
- 2018-01-05
- Volume
- 29
- Issue
- 3
- Pages
- 333-351
- ISSN
- 1757-5818 (ISSN-L)
- OpenAlex
- W2769954523
- Semantic Scholar
- bdd1ce81079649cfa03186becf5418e6b9c7a200
- Cited by
- 259
- References
- 70
- Citations by year
- 2026: 14 · 2025: 24 · 2024: 29 · 2023: 40 · 2022: 37 · 2021: 34 · 2020: 51 · 2019: 21 · 2018: 8 · 2017: 1
- FWCI
- 50.98
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of service management (publishedVersion)
- Strathprints: The University of Strathclyde institutional repository (University of Strathclyde) (acceptedVersion)
- HAL (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Keywords
- actor engagement, service ecosystems, service-dominant logic, structuration theory, multilevel analysis, role conflict, reference groups, organizational mechanisms
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Claims read by deepseek-v4.1-flash under definition version 3 (extract-v3) on 2026-10-09.
Classified by jev-1.13-20260917 (gold-guideline-v0.2) on 2026-10-09.
Statistics and arithmetic are recomputed, not judged.
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