Segijn, Claire M.

Challenges and Future Directions of Computational Advertising Measurement Systems

Yun, J. T., Segijn, C. M., Pearson, S., Malthouse, E. C., Konstan, J. A., & Shankar, V. (2020) · Journal of Advertising

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 93

Privacy Cynicism and its Role in Privacy Decision-Making

van Ooijen, I., Segijn, C. M., & Opree, S. J. (2024) · Communication Research

Privacy, Security, and Data ProtectionInformation and Cyber Security

Cited by 81

The Future of Dataveillance in Advertising Theory and Practice

Strycharz, J., & Segijn, C. M. (2022) · Journal of Advertising

Privacy, Security, and Data ProtectionDigital Marketing and Social Media

Cited by 63

The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects

Segijn, C. M., Voorveld, H. A. M., & Vakeel, K. A. (2021) · Journal of Advertising

Marketing and Advertising StrategiesDigital Marketing and Social Media

Cited by 61

Perceptions of Techniques Used to Personalize Messages Across Media in Real Time

Segijn, C. M., & van Ooijen, I. (2020) · Cyberpsychology, Behavior, and Social Networking

Privacy, Security, and Data ProtectionDigital Marketing and Social Media

Cited by 48

The validation of the Perceived Surveillance Scale

Segijn, C. M., Opree, S. J., & Van Ooijen, I. (2022) · Cyberpsychology: Journal of Psychosocial Research on Cyberspace

Privacy, Security, and Data ProtectionDigitalization, Law, and Regulation

Cited by 41

Ethical side-effect of dataveillance in advertising: impact of data collection, trust, privacy concerns and regulatory differences on chilling effects

Strycharz, J., & Segijn, C. M. (2024) · Journal of Business Research

Privacy, Security, and Data ProtectionDigital Marketing and Social Media

Cited by 38

A new mobile data driven message strategy called synced advertising: Conceptualization, implications, and future directions

Segijn, C. M. (2019) · Annals of the International Communication Association

Marketing and Advertising StrategiesDigital Marketing and Social Media

Cited by 27

The intended and unintended effects of synced advertising: When persuasion knowledge could help or backfire

Segijn, C. M., Kim, E., Lee, G., Gansen, C., & Boerman, S. C. (2024) · International Journal of Research in Marketing

Marketing and Advertising StrategiesDigital Marketing and Social Media

Cited by 21

When you realize that big brother is watching: How informing consumers affects synced advertising effectiveness

Segijn, C. M., Kim, E., Sifaoui, A., & Boerman, S. C. (2023) · Journal of Marketing Communications

Privacy, Security, and Data ProtectionMarketing and Advertising Strategies

Cited by 19

Awareness and Perceived Appropriateness of Synced Advertising in Dutch Adults

Boerman, S. C., & Segijn, C. M. (2022) · Journal of Interactive Advertising

Privacy, Security, and Data ProtectionDigital Marketing and Social Media

Cited by 17

The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude

Segijn, C. M., Kim, E., & van Ooijen, I. (2024) · Journal of Current Issues & Research in Advertising

Privacy, Security, and Data ProtectionMarketing and Advertising Strategies

Cited by 16

Brand Match vs. Mismatch and Its Impact on Avoidance Through Perceived Surveillance in the Context of Synced Advertising

Sifaoui, A., Lee, G., & Segijn, C. M. (2023) · European Advertising Academy

Marketing and Advertising StrategiesDigital Marketing and Social Media

Cited by 10