Day, George S.

University of Pennsylvania

2 papers on CoChatORCID 0000-0003-4233-8432

Most cited papers

Verified
Closing the Marketing Capabilities Gap
Day, G. S. (2011) · Journal of Marketing
Marketing and Advertising StrategiesInnovation and Knowledge Management
Cited by 1,079
Verified
A Two-Dimensional Concept of Brand Loyalty
Day, G. S. (1969) · Journal of Advertising Research
Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and Loyalty
Cited by 26

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