The DOI matches its Crossref record.
A Two-Dimensional Concept of Brand Loyalty
Abstract
There is more to brand loyalty than just consistent buying of the same brand—attitudes, for instance.
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“and suggested that loyalty should be evalu -ated through both behavioural and attitudinal measures.”
From The Antecedents of Customer Loyalty: An Empirical Investigation in Life Insurance Context (2013) · cites this paper as Day (1969)
In the citing paper
“Day (1969) found the behavioural conceptualization of loyalty insufficient for distinguishing true loyalty from fake one”
From The Antecedents of Customer Loyalty: An Empirical Investigation in Life Insurance Context (2013) · cites this paper as Day (1969)
In the citing paper
“According to Day (1969), the intentional measures can be more effective than behavioural measures to capture customer's mind as customer may make purchases due to constraints instead of real preference when purchase is considered.”
From The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers' Online Purchase Intention (2010) · cites this paper as Day, 1969
Citations
Cites
No references could be resolved yet.
Research works printed but not linked: 6
- Bieri, James. Attitudes and Arousal: Affect and Cognition in Personality Functioning, in Carolyn and Muzafer Sherif (eds.). Attitude, Ego-Involvement and Change. New York: John Wiley, 1967.
- Bogart, Leo. Strategy in Advertising. New York: Harcourt, Brace, and World,1967.
- Carman, James M. And John L. STROMBERG. A Comparison of Some Measures of Brand Loyalty. Unpublished working paper, Institute of Business and Economic Research, University of California, Berkeley, July 1967.
- Day, Georce S. Influences on the Predictive Value of Brand Attitudes. Unpublished working paper, Graduate School of Business, Stanford University, 1967.
- 10.1080/00218499.1967.12519894 · DOI
- Massy, William F. Brand and Store Loyalty as Bases for Market Segmentation, in Joseph W. Newman (ed.). On Knowing the Consumer. New York: John Wiley,1966. MouLSON, T. J. Danger Signals: How to Spot Erosion in Brand Loyalty. Printer’s Ink,March12, 1965, pp. 55-61. NEWMAN, JosEPH W. An Overview, in Joseph W. Newman (ed.). On Knowing the Consumer.New York: John Wiley,1966.
Cited by
Sorted by citations
Hennig-Thurau, T., Gwinner, K. P., & Gremler, D. D. (2002) · Journal of Service Research · doi:10.1177/1094670502004003006 · Cited by 2,301
Ling, K. C., Chai, L. T., & Piew, T. H. (2010) · International Business Research · doi:10.5539/ibr.v3n3p63 · Cited by 622
The Antecedents of Customer Loyalty: An Empirical Investigation in Life Insurance Context
Banaras Hindu University, F. O. M. S., Alok, K. R., & Srivastava, M. (2013) · Journal of Competitiveness · doi:10.7441/joc.2013.02.10 · Cited by 141
Metadata
- Authors
- Day, G. S.
- Corresponding author
- Day, George S.
- ORCID
- Day, George S.
- Venue
- Journal of Advertising Research
- Publisher
- Informa UK Limited
- Published
- 1969-09
- Volume
- 9
- Issue
- 3
- Pages
- 29-35
- ISSN
- 0021-8499 (ISSN-L)
- 1740-1909
- OpenAlex
- W4415527428
- Cited by
- 26
- References
- 0
- Citations by year
- 2026: 6 · 2025: 2 · 2021: 2 · 2020: 1 · 2018: 4 · 2017: 1 · 2016: 1 · 2015: 1 · 2014: 1 · 2013: 1
- FWCI
- 0.00
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Advertising Research (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Keywords
- brand loyalty, consumer attitudes, brand consistency, consumer behavior
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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- This page
- CoChat. (2026). Citation check: A Two-Dimensional Concept of Brand Loyalty. https://app.cochat.ai/papers/10.1080/00218499.1969.12520010
- The paper
- Day, G. S. (1969). A Two-Dimensional Concept of Brand Loyalty. Journal of Advertising Research. https://doi.org/10.1080/00218499.1969.12520010
