Chan, Kara

Hong Kong Baptist University

2 papers on CoChatORCID 0000-0001-9805-7299

Most cited papers

Verified
Perception of advertisements with celebrity endorsement among mature consumers
Chan, K., & Fan, F. (2022) · Journal of Marketing Communications
Marketing and Advertising StrategiesConsumer Behavior in Brand Consumption and Identification
Cited by 40
Verified
Tweens and new media in Denmark and Hong Kong
Andersen, L. P., Tufte, B., Rasmussen, J., & Chan, K. (2007) · Journal of Consumer Marketing
Impact of Technology on AdolescentsMedia and Digital Communication
Cited by 35

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