Hollebeek, Linda D.

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014) · Journal of Interactive Marketing

Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification

Cited by 3,276

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

Hollebeek, L. D., & Macky, K. (2019) · Journal of Interactive Marketing

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 978

Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences

Islam, J. U., Hollebeek, L. D., Rahman, Z., Khan, I., & Rasool, A. (2019) · Journal of Retailing and Consumer Services

Customer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and Identification

Cited by 406

First-Time versus Repeat Tourism Customer Engagement, Experience, and Value Cocreation: An Empirical Investigation

Rather, R. A., Hollebeek, L. D., & Rasoolimanesh, S. M. (2022) · Journal of Travel Research

Diverse Aspects of Tourism ResearchService and Product Innovation

Cited by 289

Zooming out: actor engagement beyond the dyadic

Alexander, M. J., Jaakkola, E., & Hollebeek, L. D. (2018) · Journal of Service Management

Service and Product InnovationCustomer Service Quality and Loyalty

Cited by 259