Bhattacharya, C.B.

Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

Sen, S., & Bhattacharya, C. B. (2001) · Journal of Marketing Research

Corporate Social Responsibility ReportingEnvironmental Sustainability in Business

Cited by 4,659

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Luo, X., & Bhattacharya, C. B. (2006) · Journal of Marketing

Corporate Social Responsibility ReportingCorporate Social Responsibility and Sustainability

Cited by 3,439

Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

Bhattacharya, C. B., & Sen, S. (2003) · Journal of Marketing

Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and Loyalty

Cited by 3,336

Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication

Du, S., Bhattacharya, C. B., & Sen, S. (2010) · International Journal of Management Reviews

Corporate Social Responsibility ReportingCorporate Social Responsibility and Sustainability

Cited by 2,633

Doing better at doing good: When, why, and how consumers respond to corporate social initiatives

Bhattacharya, C. B., & Sen, S. (2004) · California Management Review

Corporate Social Responsibility ReportingCorporate Social Responsibility and Sustainability

Cited by 2,320

Reaping relational rewards from corporate social responsibility: The role of competitive positioning

Du, S., Bhattacharya, C. B., & Sen, S. (2007) · International Journal of Research in Marketing

Corporate Social Responsibility ReportingCorporate Social Responsibility and Sustainability

Cited by 1,295

The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk

Luo, X., & Bhattacharya, C. B. (2009) · Journal of Marketing

Corporate Social Responsibility ReportingCorporate Identity and Reputation

Cited by 962

Stakeholder Marketing: Beyond the Four Ps and the Customer

Bhattacharya, C. B., & Korschun, D. (2008) · Journal of Public Policy & Marketing

Corporate Social Responsibility and SustainabilityCorporate Social Responsibility Reporting

Cited by 18