Balabanis, George

City, University of London

1 paper on CoChatORCID 0000-0001-7113-3001

Most cited papers

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Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior
Kastanakis, M. N., & Balabanis, G. (2012) · Journal of Business Research
Consumer Behavior in Brand Consumption and IdentificationConsumer Perception and Purchasing Behavior
Cited by 578

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