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Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior
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Consumer susceptibility to normative influence is an important predictor of conspicuous consumption.
“CSNI is an important predictor of CC (Kastanakis & Balabanis, 2012).”
From Mindfulness as an antidote to conspicuous consumption: The mediating roles of self-esteem, self-concept clarity and normative influence (2022) · cites this paper as Kastanakis & Balabanis, 2012
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Metadata
- Authors
- Kastanakis, M. N., & Balabanis, G.
- Affiliations
- ESCP Business School (GB)
- City, University of London (GB)
- Corresponding author
- Kastanakis, Minas N.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2012-10
- Volume
- 65
- Issue
- 10
- Pages
- 1399-1407
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W2045907786
- Cited by
- 578
- References
- 8
- Citations by year
- 2026: 42 · 2025: 39 · 2024: 45 · 2023: 53 · 2022: 61 · 2021: 64 · 2020: 59 · 2019: 51 · 2018: 45 · 2017: 39 · 2016: 24 · 2015: 21 · 2014: 16 · 2013: 17 · 2012: 1
- FWCI
- 24.36
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Business Research (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- bandwagon effect, luxury consumption, interdependent self-concept, status seeking, normative influence, need for uniqueness, consumer behavior, luxury goods, marketing strategy
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