Cited by 578Consumer Behavior in Brand Consumption and IdentificationConsumer Perception and Purchasing BehaviorConsumer Behavior and Marketing Influence

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Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior

Kastanakis, Minas N., Balabanis, George·2012·Journal of Business Research

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Crossref · 10.1016/j.jbusres.2011.10.005

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Metadata

Authors
Kastanakis, M. N., & Balabanis, G.
Affiliations
  • ESCP Business School (GB)
  • City, University of London (GB)
Corresponding author
Kastanakis, Minas N.
Venue
Journal of Business Research
Publisher
Elsevier BV
Published
2012-10
Volume
65
Issue
10
Pages
1399-1407
ISSN
0148-2963 (ISSN-L)
OpenAlex
W2045907786
Cited by
578
References
8
Citations by year
2026: 42 · 2025: 39 · 2024: 45 · 2023: 53 · 2022: 61 · 2021: 64 · 2020: 59 · 2019: 51 · 2018: 45 · 2017: 39 · 2016: 24 · 2015: 21 · 2014: 16 · 2013: 17 · 2012: 1
FWCI
24.36
Type
journal article
Language
en
Open access
closed
Locations
  • Journal of Business Research (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Keywords
bandwagon effect, luxury consumption, interdependent self-concept, status seeking, normative influence, need for uniqueness, consumer behavior, luxury goods, marketing strategy

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