Bruce, Margaret
University of Manchester
3 papers on CoChat
Most cited papers
- Verified
Competitive by design
Walsh, V., Roy, R., & Bruce, M. (1988) · Journal of Marketing Management
Business Strategies and InnovationDesign Education and Practice
Cited by 85
- Verified
It's all in a relationship: a comparative study of client-design consultant relationships
Bruce, M., & Docherty, C. (1993) · Design Studies
Customer Service Quality and LoyaltyDesign Education and Practice
Cited by 51
- Verified
Innovation strategies in the enzyme industry
Bruce, M., & Rodgus, G. (1991) · R&D Management
Innovation and Knowledge ManagementService and Product Innovation
Cited by 15
Go further with a free account
Verify every reference, keep papers in a library, and ask questions across them.
Sign up - it is free