The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Innovation strategies in the enzyme industry
Abstract
Abstract The enzyme industry is characterised by a rapid rate of technological change and market dynamism. There are over 2000 different types of enzymes with patent cover and yet only a fraction of these have been successfully commercially exploited. What innovation strategies are used by UK suppliers? Could the success rate be improved? This paper reports the findings of a recent survey of UK enzyme suppliers to investigate their approaches to the management of innovation. The main thrust of the research considered the role of marketing and especially the role of customer involvement in the innovation process. A variety of approaches were found but essentially the customer has a fairly restricted part to play in innovation in this dynamic and technological market.
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Linking marketing and technical activities early in the innovation process enables products to be developed with full awareness of the customer's needs.
“Other studies have highlighted that the linking of marketing and technical activities early in the innovation process enables products to be developed with full awareness of the customer's needs (Bruce and Rodgus, 1991).”
From Networking and innovation: a systematic review of the evidence (2004) · cites this paper as Bruce and Rodgus, 1991
Dialogue between key business customers and suppliers allows firms to learn of existing needs and leads to the discovery of new needs in advance of the competition.
“Dialogue between key business customers and suppliers not only allows firms to learn of existing needs but also leads to the discovery of new needs in advance of the competition (Bruce and Rodgus, 1991).”
From Networking and innovation: a systematic review of the evidence (2004) · cites this paper as Bruce and Rodgus, 1991
Customer involvement tends to be useful at the beginning in terms of idea generation but is less so during the developmental process where the manufacturer tends to lead.
“Despite this evidence of the value of business customers in the innovation process, more detailed empirical study has shown that customer involvement tends to be useful at the beginning in terms of idea generation but is less so during the developmental process where the manufacturer tends to lead (Biemans, 1989;Bruce and Rodgus, 1991;Gemünden et al's 1992, Conway, 1995).”
From Networking and innovation: a systematic review of the evidence (2004) · cites this paper as Bruce and Rodgus, 1991
Citations
Cites
Walsh, V., Roy, R., & Bruce, M. (1988) · Journal of Marketing Management · doi:10.1080/0267257x.1988.9964069 · Cited by 85
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Research works printed but not linked: 18
- W. G. Biemans (1989 ), ?Development innovations within networks: an investigation into the Dutch medical equipment industry? 5th IMP International Marketing and Purchasing Conference, School of Management, Penn State.
- Bruce M., 1988, J. of Marketing Management, 3, 313, 10.1080/0267257X.1988.9964049 · DOI
- M. Bruce, and A. Gwinnett (1988 ), ?Coping with risk ?, Research Developments in International Marketing, Procs 4th IMP Conference, UMIST, Manchester.
- 10.1016/0019-8501(88)90008-9 · DOI
- Fairhead J., 1987, Design for Corporate Culture: How to Build a Design and Innovation Culture
- 10.1108/EUM0000000004910 · DOI
- 10.1016/0166-4972(86)90020-9 · DOI
- Foxall G. R., 1984, Management Decision, 22, 3, 10.1108/eb001358 · DOI
- Freeman C., 1982, The Economics of Industrial Innovation
- 10.2307/1251596 · DOI
- Hakansson A., 1982, International Marketing and Purchasing of Industrial Goods: An Interactive Approach
- Johne A., 1988, J. of Marketing Management, 3, 256, 10.1080/0267257X.1988.9964045 · DOI
- Parkinson S. T., 1982, R&D Management, 12, 123, 10.1111/j.1467-9310.1982.tb00497.x · DOI
- Peters T. J., 1985, A Passion for Excellence
- G. Rodgus (1989 ), ?The role of the customer in new product development-a case study of the enzyme industry.? MSc Dissertation, Manchester, School of Management, UMIST.
- Twiss B., 1976, Managing Technological Innovation
- 10.1016/0048-7333(76)90028-7 · DOI
- 10.2307/1250327 · DOI
Cited by
Sorted by citations
Networking and innovation: a systematic review of the evidence
Pittaway, L., Robertson, M., Munir, K., Denyer, D., & Neely, A. (2004) · International Journal of Management Reviews · doi:10.1111/j.1460-8545.2004.00101.x · Cited by 1,747
Metadata
- Authors
- Bruce, M., & Rodgus, G.
- Affiliations
- University of Manchester (GB)
- Venue
- R&D Management
- Publisher
- Wiley
- Published
- 1991-10
- Volume
- 21
- Issue
- 4
- Pages
- 319-330
- ISSN
- 0033-6807 (ISSN-L)
- 1467-9310
- OpenAlex
- W2120789065
- Cited by
- 15
- References
- 1
- Citations by year
- 2020: 1 · 2017: 1 · 2014: 3
- FWCI
- 1.98
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- R and D Management (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
- Keywords
- enzyme industry, innovation strategy, innovation management, customer involvement, technological change
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