Bart, Yakov

Digital transformation: A multidisciplinary reflection and research agenda

Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlein, M. (2021) · Journal of Business Research

Digital Innovation in IndustriesBusiness Strategies and Innovation

Cited by 5,720

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study

Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005) · Journal of Marketing

Technology Adoption and User BehaviourPrivacy, Security, and Data Protection

Cited by 1,482

Brave New World? On AI and the Management of Customer Relationships

Libai, B., Bart, Y., Gensler, S., Hofacker, C. F., Kaplan, A., Kötterheinrich, K., & Kroll, E. B. (2020) · Journal of Interactive Marketing

AI in Service InteractionsCustomer Service Quality and Loyalty

Cited by 358

Mobile advertising: A framework and research agenda

Grewal, D., Bart, Y., Spann, M., & Zubcsek, P. P. (2016) · Journal of Interactive Marketing

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 316

Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns

Chae, I., Stephen, A. T., Bart, Y., & Yao, D. (2017) · Marketing Science

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 135

Smart Timing for Smart Products? Complementor Multihoming in Nascent Platform Markets

Aydin Ozden, S., Suarez, F. F., Libaers, D., & Bart, Y. (2026) · Journal of Product Innovation Management

Digital Platforms and EconomicsBusiness Strategy and Innovation

Cited by 4