Smit, Edith G.

Introducing COBRAs: Exploring motivations for brand-related social media use

Muntinga, D. G., Moorman, M., & Smit, E. G. (2011) · International Journal of Advertising

Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification

Cited by 1,468

A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them

Fransen, M. L., Verlegh, P. W. J., Kirmani, A., & Smit, E. G. (2015) · International Journal of Advertising

Marketing and Advertising StrategiesConsumer Behavior in Brand Consumption and Identification

Cited by 282

The effectiveness of health animations in audiences with different health literacy levels: an experimental study

Meppelink, C. S., van Weert, J. C., Haven, C. J., & Smit, E. G. (2015) · Journal of Medical Internet Research

Health Literacy and Information AccessibilityMedia Influence and Health

Cited by 260

Understanding online behavioural advertising: User knowledge, privacy concerns, and online coping behaviour in Europe

Smit, E. G., Van Noort, G., & Voorveld, H. A. M. (2014) · Computers in Human Behavior

Privacy, Security, and Data ProtectionDigitalization, Law, and Regulation

Cited by 238

Brand Relationship Quality and Its Value for Personal Contact

Smit, E., Bronner, F., & Tolboom, M. (2007) · Journal of Business Research

Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and Loyalty

Cited by 233

The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting

Moorman, M., Neijens, P. C., & Smit, E. G. (2002) · Journal of Advertising

Marketing and Advertising StrategiesAdvertising and Communication Studies

Cited by 208

Privacy Concerns in Chatbot Interactions

Ischen, C., Araujo, T., Voorveld, H., van Noort, G., & Smit, E. (2020) · Lecture Notes in Computer Science

AI in Service InteractionsPrivacy, Security, and Data Protection

Cited by 152

The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting

Moorman, M., Neijens, P. C., & Smit, E. G. (2007) · Journal of Advertising

Marketing and Advertising StrategiesMedia Influence and Health

Cited by 85

Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues

van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2017) · Food Quality and Preference

Consumer Packaging Perceptions and TrendsConsumer Behavior and Marketing Influence

Cited by 84

Consumer View on Personalized Advertising: Overview of Self-Reported Benefits and Concerns

Strycharz, J., van Noort, G., Smit, E., & Helberger, N. (2019) · European Advertising Academy

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 41

Creating a synergy effect: A cluster randomized controlled trial testing the effect of a tailored multimedia intervention on patient outcomes

Linn, A. J., van Dijk, L., van Weert, J. C. M., Gebeyehu, B. G., van Bodegraven, A. A., & Smit, E. G. (2018) · Patient Education and Counseling

Medication Adherence and ComplianceMobile Health and mHealth Applications

Cited by 31

Developing an Instrument to Measure Consumers' Multimedia Usage in the Purchase Process

Voorveld, H. A. M., Bronner, F. E., Neijens, P. C., & Smit, E. G. (2013) · International Journal on Media Management

Marketing and Advertising StrategiesDigital Marketing and Social Media

Cited by 10