Schroeder, Jonathan E.

Mirrors of Masculinity: Representation and Identity in Advertising Images

Schroeder, J. E., & Zwick, D. (2004) · Consumption Markets & Culture

Media, Gender, and AdvertisingConsumer Behavior in Brand Consumption and Identification

Cited by 383

Visual Consumption

Schroeder, J. (2002) · Routledge eBooks

Visual Culture and Art TheoryPhotography and Visual Culture

Cited by 308

Marketing images of gender: A visual analysis

Schroeder, J. E., & Borgerson, J. L. (1998) · Consumption Markets & Culture

Media, Gender, and AdvertisingGender, Feminism, and Media

Cited by 188

Ethical issues of global marketing: avoiding bad faith in visual representation

Borgerson, J. L., & Schroeder, J. E. (2002) · European Journal of Marketing

Semiotics and Representation StudiesMedia, Gender, and Advertising

Cited by 187

An ethics of representation for international marketing communication

Schroeder, J. E., & Borgerson, J. L. (2005) · International Marketing Review

Media, Gender, and AdvertisingMarketing and Advertising Strategies

Cited by 136