Okazaki, Shintaro

Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience

Liu-Thompkins, Y., Okazaki, S., & Li, H. (2022) · Journal of the Academy of Marketing Science

AI in Service InteractionsCustomer Service Quality and Loyalty

Cited by 441

Consumer Privacy Concerns and Preference for Degree of Regulatory Control

Okazaki, S., Li, H., & Hirose, M. (2009) · Journal of Advertising

Privacy, Security, and Data ProtectionTechnology Adoption and User Behaviour

Cited by 297

Perceived Ubiquity in Mobile Services

Okazaki, S., & Mendez, F. (2013) · Journal of Interactive Marketing

Technology Adoption and User BehaviourUsability and User Interface Design

Cited by 201

Searching the web for global brands: how American brands standardise their web sites in Europe

Okazaki, S. (2005) · European Journal of Marketing

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 59

Disasters, hope and globalization: exploring self-identification with global consumer culture in Japan

Okazaki, S., Taylor, C. R., Vargas, P., & Henseler, J. (2019) · International Marketing Review

Consumer Behavior in Brand Consumption and IdentificationConsumer Perception and Purchasing Behavior

Cited by 26

Right messages for the right site: on‐line creative strategies by Japanese multinational corporations

Okazaki, S., & Alonso, J. (2003) · Journal of Marketing Communications

Marketing and Advertising StrategiesDigital Marketing and Social Media

Cited by 19