Libai, Barak

Brave New World? On AI and the Management of Customer Relationships

Libai, B., Bart, Y., Gensler, S., Hofacker, C. F., Kaplan, A., Kötterheinrich, K., & Kroll, E. B. (2020) · Journal of Interactive Marketing

AI in Service InteractionsCustomer Service Quality and Loyalty

Cited by 358

Social effects on customer retention

Nitzan, I., & Libai, B. (2011) · Journal of Marketing

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 302

What Is the True Value of a Lost Customer?

Hogan, J. E., Lemon, K. N., & Libai, B. (2003) · Journal of Service Research

Customer churn and segmentationConsumer Market Behavior and Pricing

Cited by 275

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Ascarza, E., Neslin, S. A., Netzer, O., Anderson, Z., Fader, P. S., Gupta, S., Hardie, B. G. S., Lemmens, A., Libai, B., Neal, D., et al. (2018) · Customer Needs and Solutions

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 190

On the monetization of mobile apps

Appel, G., Libai, B., Muller, E., & Shachar, R. (2020) · International Journal of Research in Marketing

Digital Platforms and EconomicsConsumer Market Behavior and Pricing

Cited by 90