Kannan, P. K.

Digital marketing: a framework, review, and research agenda

Kannan, P. K., & Li, H. “. (2017) · International Journal of Research in Marketing

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 1,707

Marketing Analytics for Data-Rich Environments

Wedel, M., & Kannan, P. K. (2016) · Journal of Marketing

Big Data and Business IntelligenceConsumer Market Behavior and Pricing

Cited by 1,261

Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value

Bolton, R. N., Kannan, P. K., & Bramlett, M. D. (2000) · Journal of the Academy of Marketing Science

Customer Service Quality and LoyaltyCustomer churn and segmentation

Cited by 1,157

Dynamic Pricing on the Internet: Importance and Implications for Consumer Behavior

Kannan, P. K. (2001) · International Journal of Electronic Commerce

Consumer Market Behavior and PricingSupply Chain and Inventory Management

Cited by 309

The Customer Economics of Internet Privacy

Rust, R. T., Kannan, P. K., & Peng, N. (2002) · Journal of the Academy of Marketing Science

Privacy, Security, and Data ProtectionConsumer Market Behavior and Pricing

Cited by 246

Emerging technologies and analytics for a new era of value-centered marketing in healthcare

Agarwal, R., Dugas, M., Gao, G. (., & Kannan, P. K. (2020) · Journal of the Academy of Marketing Science

Healthcare, Law, Governance, and Management StudiesHealth, Technology, Consumer Behavior

Cited by 175