Malthouse, Edward C.

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Calder, B. J., Malthouse, E. C., & Schaedel, U. (2009) · Journal of Interactive Marketing

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 1,040

On the Go: how mobile shopping affects customer purchase behavior.

Wang, R. J.-H., Malthouse, E. C., & Krishnamurthi, L. (2015) · Journal of Retailing

Consumer Retail Behavior StudiesConsumer Market Behavior and Pricing

Cited by 559

Engagement with Online Media

Davis Mersey, R., Malthouse, E. C., & Calder, B. J. (2010) · Journal of Media Business Studies

Journalism and Media StudiesMedia and Digital Communication

Cited by 261

Can we predict customer lifetime value?

Malthouse, E. C., & Blattberg, R. C. (2005) · Journal of Interactive Marketing

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 248

How to Capture Consumer experiences: A Context-Specific Approach To Measuring Engagement: Predicting Consumer Behavior Across Qualitatively Different Experiences

Calder, B. J., Isaac, M. S., & Malthouse, E. C. (2016) · Journal of Advertising Research

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 169

CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions

Verhoef, P. C., Venkatesan, R., McAlister, L., Malthouse, E. C., Krafft, M., & Ganesan, S. (2010) · Journal of Interactive Marketing

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 160

Identifying New Product Ideas: Waiting for the Wisdom of the Crowd or Screening Ideas in Real Time

Hoornaert, S., Ballings, M., Malthouse, E. C., & Van den Poel, D. (2017) · Journal of Product Innovation Management

Open Source Software InnovationsMobile Crowdsensing and Crowdsourcing

Cited by 152

The Effects of Media Context Experiences On Advertising Effectiveness

Malthouse, E. C., Calder, B. J., & Tamhane, A. (2007) · Journal of Advertising

Marketing and Advertising StrategiesConsumer Market Behavior and Pricing

Cited by 122

Challenges and Future Directions of Computational Advertising Measurement Systems

Yun, J. T., Segijn, C. M., Pearson, S., Malthouse, E. C., Konstan, J. A., & Shankar, V. (2020) · Journal of Advertising

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 93