Schumann, Jan H.
University of Passau
2 papers on CoChatORCID 0000-0002-9361-2932
Most cited papers
- Verified
Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services
Schumann, J. H., von Wangenheim, F., & Groene, N. (2014) · Journal of Marketing
Privacy, Security, and Data ProtectionDigital Marketing and Social Media
Cited by 287
- Verified
Mapping the customer journey: Lessons learned from graph-based online attribution modeling
Anderl, E., Becker, I., von Wangenheim, F., & Schumann, J. H. (2016) · International Journal of Research in Marketing
Digital Marketing and Social MediaMarketing and Advertising Strategies
Cited by 186
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