The DOI matches its Crossref record; 60 of the 60 references it cites were found in a registry or an index.
Mapping the customer journey: Lessons learned from graph-based online attribution modeling
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Cites
Adhi Harmoko, S., M.Komp, Jacquard, J. M., Zuse, K., & Eniac (2005) · Cited by 18,035
A Study of Cross-Validation and Bootstrap for Accuracy Estimation and Model Selection
Kohavi, R. (1995) · Zenodo · doi:10.5281/zenodo.19712698 · Cited by 10,909
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Grossman, P. (2009) · Discrete Mathematics for Computing · doi:10.1007/978-0-230-37405-8_1 · Cited by 8,834
The use of the area under the ROC curve in the evaluation of machine learning algorithms
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Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Rust, R. T., Lemon, K. N., & Zeithaml, V. A. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.109.24030 · Cited by 2,151
When Does Retargeting Work? Information Specificity in Online Advertising
Lambrecht, A., & Tucker, C. E. (2013) · Journal of Marketing Research · doi:10.1177/002224371305000508 · Cited by 683
Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions
Neslin, S. A., & Shankar, V. (2009) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2008.10.005 · Cited by 615
Defection detection: measuring and understanding the predictive accuracy of customer churn models
Neslin, S. A., Gupta, S., Kamakura, W., Lu, J., & Mason, C. H. (2006) · Journal of Marketing Research · doi:10.1509/jmkr.43.2.204 · Cited by 574
Cited by
The consumer production journey: marketing to consumers as co-producers in the sharing economy
Dellaert, B. G. C. (2019) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-018-0607-4 · Cited by 224
Semeradova, T., & Weinlich, P. (2019) · IEEE Access · doi:10.1109/access.2019.2948401 · Cited by 39
Mau, S., Pletikosa, I., & Wagner, J. (2018) · International Journal of Bank Marketing · doi:10.1108/ijbm-11-2016-0180 · Cited by 23
AI for Customer Journeys: A Transformer Approach
Lu, Z., & Kannan, P. K. (2026) · Journal of Marketing Research · doi:10.1177/00222437251347268 · Cited by 21
Metadata
- Authors
- Anderl, E., Becker, I., von Wangenheim, F., & Schumann, J. H.
- Affiliations
- University of Passau (DE)
- ETH Zurich (CH)
- Corresponding author
- Anderl, Eva
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2016-09
- Volume
- 33
- Issue
- 3
- Pages
- 457-474
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W3125118956
- Cited by
- 186
- References
- 60
- Citations by year
- 2026: 24 · 2025: 21 · 2024: 16 · 2023: 15 · 2022: 20 · 2021: 19 · 2020: 26 · 2019: 14 · 2018: 20 · 2017: 7 · 2016: 3
- FWCI
- 41.93
- Type
- journal article
- Language
- en
- Open access
- green
- doi.org
- Licence
- www.elsevier.com/tdm/userlicense/1.0/ (tdm)
- Locations
- International Journal of Research in Marketing (publishedVersion)
- SSRN Electronic Journal (acceptedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Funders
- German Federal Ministry of Education and Research (FKZ 01FL10038)
- Wharton Customer Analytics Initiative
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Keywords
- customer journey, multichannel marketing, higher-order Markov models, channel effectiveness, residual effects, spillover effects, integrated marketing strategy, digital marketing channels
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Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Mapping the customer journey: Lessons learned from graph-based online attribution modeling. https://app.cochat.ai/papers/10.1016/j.ijresmar.2016.03.001
- The paper
- Anderl, E., Becker, I., von Wangenheim, F., & Schumann, J. H. (2016). Mapping the customer journey: Lessons learned from graph-based online attribution modeling. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2016.03.001
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
