Salminen, Joni

Deepfakes: Deceptions, mitigations, and opportunities

Mustak, M., Salminen, J., Mäntymäki, M., Rahman, A., & Dwivedi, Y. K. (2023) · Journal of Business Research

Misinformation and Its ImpactsDigital Media Forensic Detection

Cited by 209

Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data

An, J., Kwak, H., Jung, S.-G., Salminen, J., & Jansen, B. J. (2018) · Social Network Analysis and Mining

Customer churn and segmentationPersona Design and Applications

Cited by 164

Use Cases for Design Personas: A Systematic Review and New Frontiers

Salminen, J., Wenyun Guan, K., Jung, S.-G., & Jansen, B. (2022) · CHI Conference on Human Factors in Computing Systems

Persona Design and ApplicationsUsability and User Interface Design

Cited by 140

Are Personas Done? Evaluating Their Usefulness in the Age of Digital Analytics

Salminen, J., Jansen, B. J., An, J., Kwak, H., & Jung, S.-G. (2018) · Persona Studies

Persona Design and ApplicationsDigital Marketing and Social Media

Cited by 112

Imaginary People Representing Real Numbers: Generating Personas from Online Social Media Data

An, J., Kwak, H., Jung, S., Salminen, J., Admad, M., & Jansen, B. (2018) · ACM Transactions on the Web

Persona Design and ApplicationsRecommender Systems and Techniques

Cited by 104

Machine learning approach to auto-tagging online content for content marketing efficiency: A comparative analysis between methods and content type

Salminen, J., Yoganathan, V., Corporan, J., Jansen, B. J., & Jung, S.-G. (2019) · Journal of Business Research

Text and Document Classification TechnologiesComputational and Text Analysis Methods

Cited by 99

Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics

Jansen, B. J., Salminen, J. O., & Jung, S.-G. (2020) · Data and Information Management

Persona Design and ApplicationsBig Data and Business Intelligence

Cited by 97

Instilling Knowledge Claims of Personas from 346 Research Articles

Salminen, J., Jung, S.-G., Chhirang, K., & Jansen, B. (2021) · Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems

Persona Design and ApplicationsUsability and User Interface Design

Cited by 5