Cloarec, Julien

The personalization–privacy paradox in the attention economy

Cloarec, J. (2020) · Technological Forecasting and Social Change

Privacy, Security, and Data ProtectionDigital Marketing and Social Media

Cited by 112

Transformative privacy calculus: Conceptualizing the personalization‐privacy paradox on social media

Cloarec, J., Meyer‐Waarden, L., & Munzel, A. (2024) · Psychology & Marketing

Privacy, Security, and Data ProtectionDigital Marketing and Social Media

Cited by 104

Artificial Intelligence Serving Decision-Making in Marketing

Cloarec, J., Macé, S., & Pauwels, K. (2024) · Décisions Marketing

Artificial Intelligence ApplicationsAI in Service Interactions

Cited by 1