Gensler, Sonja

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

de Vries, L., Gensler, S., & Leeflang, P. S. H. (2012) · Journal of Interactive Marketing

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 2,060

Brave New World? On AI and the Management of Customer Relationships

Libai, B., Bart, Y., Gensler, S., Hofacker, C. F., Kaplan, A., Kötterheinrich, K., & Kroll, E. B. (2020) · Journal of Interactive Marketing

AI in Service InteractionsCustomer Service Quality and Loyalty

Cited by 358

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

de Vries, L., Gensler, S., & Leeflang, P. S. H. (2017) · Journal of Marketing

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 260

Regulating the sharing economy: The effects of day caps on short- and long-term rental markets and stakeholder outcomes

Gauß, P., Gensler, S., Kortenhaus, M., Riedel, N., & Schneider, A. (2024) · Journal of the Academy of Marketing Science

Sharing Economy and PlatformsHousing Market and Economics

Cited by 25