Simester, Duncan

Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales

Brynjolfsson, E., Hu, Y. (., & Simester, D. (2011) · Management Science

Consumer Market Behavior and PricingDigital Platforms and Economics

Cited by 847

Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments

Anderson, E. T., & Simester, D. I. (2003) · Quantitative Marketing and Economics

Consumer Market Behavior and PricingDecision-Making and Behavioral Economics

Cited by 247

Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data Challenges

Simester, D., Timoshenko, A., & Zoumpoulis, S. I. (2020) · Management Science

Customer churn and segmentationConsumer Market Behavior and Pricing

Cited by 133