Houston, Mark B.

Texas Christian University

1 paper on CoChatORCID 0000-0001-9397-9403

Most cited papers

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Review articles: purpose, process, and structure
Palmatier, R. W., Houston, M. B., & Hulland, J. (2018) · Journal of the Academy of Marketing Science
Academic Writing and PublishingMeta-analysis and systematic reviews
Cited by 1,051

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