Soscia, Isabella
SKEMA Business School
2 papers on CoChat
Most cited papers
- Verified
The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame
Amatulli, C., De Angelis, M., Peluso, A. M., Soscia, I., & Guido, G. (2019) · Journal of Business Ethics
Environmental Sustainability in BusinessPro-Environmental Behavior and Attitudes
Cited by 267
- Verified
The effect of comparative advertising on consumer perceptions: similarity or differentiation?
Soscia, I., Girolamo, S., & Busacca, B. (2010) · Journal of Business and Psychology
Marketing and Advertising StrategiesConsumer Market Behavior and Pricing
Cited by 43
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