The DOI matches its Crossref record; the references it cites are not checked yet.
The Effect of Comparative Advertising on Consumer Perceptions: Similarity or Differentiation?
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“This is consistent with the conclusion of Soscia et al. (2010) that saving money helps consumers obtain lower-cost products, thereby enhancing their value perception.”
From How Live Streaming Features Impact Consumers’ Purchase Intention in the Context of Cross-Border E-Commerce? A Research Based on SOR Theory (2021) · cites this paper as Soscia et al., 2010
Citations
The citation lists are queued
They are fetched later and appear here then.
References 36 · Cited by 43
Metadata
- Authors
- Soscia, I., Girolamo, S., & Busacca, B.
- Affiliations
- Bocconi University (IT)
- Telecom Italia (Italy) (IT)
- Corresponding author
- Soscia, Isabella
- ORCID
- Busacca, Bruno
- Venue
- Journal of Business and Psychology
- Published
- 2009-09-18
- Volume
- 25
- Issue
- 1
- Pages
- 109-118
- ISSN
- 0889-3268 (ISSN-L)
- 1573-353X
- OpenAlex
- W2056419407
- Cited by
- 43
- References
- 36
- Citations by year
- 2026: 1 · 2025: 2 · 2024: 4 · 2023: 1 · 2022: 2 · 2021: 4 · 2020: 3 · 2019: 2 · 2018: 3 · 2017: 5 · 2016: 1 · 2015: 3 · 2014: 3 · 2013: 3 · 2012: 3
- FWCI
- 6.22
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.springer.com/tdm (tdm)
- Locations
- Journal of Business and Psychology (publishedVersion)
- Archivio istituzionale della Ricerca - Bocconi (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Keywords
- comparative advertising, brand differentiation, perceived similarity, consumer involvement, advertising effectiveness, print advertising, target group segmentation, moderating effect
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: The Effect of Comparative Advertising on Consumer Perceptions: Similarity or Differentiation? https://app.cochat.ai/papers/10.1007/s10869-009-9130-4
- The paper
- Soscia, I., Girolamo, S., & Busacca, B. (2010). The Effect of Comparative Advertising on Consumer Perceptions: Similarity or Differentiation? Journal of Business and Psychology. https://doi.org/10.1007/s10869-009-9130-4
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
