Hong, Yili

On Product Uncertainty in Online Markets: Theory and Evidence1

Dimoka, A., Hong, Y., & Pavlou, P. A. (2012) · MIS Quarterly

Auction Theory and ApplicationsConsumer Market Behavior and Pricing

Cited by 682

Product fit uncertainty in online markets: nature, effects, and antecedents

Hong, Y. (., & Pavlou, P. A. (2014) · Information Systems Research

Consumer Market Behavior and PricingConsumer Behavior and Marketing Influence

Cited by 453

On factors that moderate the effect of buyer-supplier experience on e-procurement platforms

Hong, Y., & Shao, B. B. M. (2021) · Production and Operations Management

Outsourcing and Supply Chain ManagementE-commerce and Technology Innovations

Cited by 28

Home Bias in Online Employment

Liang, C., Hong, Y. (., & Gu, B. (2018) · Proceedings of the Annual Hawaii International Conference on System Sciences

Names, Identity, and Discrimination ResearchDigital Economy and Work Transformation

Cited by 2