Kumar, Satish

How to conduct a bibliometric analysis: An overview and guidelines

Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021) · Journal of Business Research

scientometrics and bibliometrics researchPsychology Research and Bibliometrics

Cited by 14,329

Personalization in personalized marketing: Trends and ways forward

Chandra, S., Verma, S., Lim, W. M., Kumar, S., & Donthu, N. (2022) · Psychology & Marketing

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 595

Effect of Working Capital Management on Firm Profitability: Empirical Evidence from India

Sharma, A. K., & Kumar, S. (2011) · Global Business Review

Working Capital and Financial PerformanceSupply Chain and Inventory Management

Cited by 410

Behavioural biases in investment decision making – a systematic literature review

Kumar, S., & Goyal, N. (2015) · Qualitative Research in Financial Markets

Financial Markets and Investment StrategiesDecision-Making and Behavioral Economics

Cited by 331

Alexa, what do we know about conversational commerce? Insights from a systematic literature review.

Lim, W. M., Kumar, S., Verma, S., & Chaturvedi, R. (2022) · Psychology & Marketing

AI in Service InteractionsDigital Marketing and Social Media

Cited by 293

Will artificial intelligence drive the advancements in higher education? A tri-phased exploration

Kumar, S., Rao, P., Singhania, S., Verma, S., & Kheterpal, M. (2024) · Technological Forecasting and Social Change

Artificial Intelligence in EducationArtificial Intelligence in Healthcare and Education

Cited by 131

A bibliometric overview of the Journal of Hospitality and Tourism Management: Research contributions and influence

Sigala, M., Kumar, S., Donthu, N., Sureka, R., & Joshi, Y. (2021) · Journal of Hospitality and Tourism Management

scientometrics and bibliometrics researchPsychology Research and Bibliometrics

Cited by 130

The interplay of artificial intelligence, machine learning, and data analytics in digital marketing and promotions: a review and research agenda

Basu, R., Aktar, M. N., & Kumar, S. (2025) · Journal of Marketing Analytics

Digital Marketing and Social MediaAI in Service Interactions

Cited by 35

Economic downturns and working capital management practices: A qualitative enquiry

Simon, S., Sawandi, N., Kumar, S., & El-Bannany, M. (2021) · Qualitative Research in Financial Markets

Working Capital and Financial PerformanceSupply Chain and Inventory Management

Cited by 25