Lee, Eun Mi

Michigan State University

1 paper on CoChatORCID 0009-0004-8077-1434

Most cited papers

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Consumer Receptivity to Green Ads: A Test of Green Claim Types and the Role of Individual Consumer Characteristics for Green Ad Response
Tucker, E. M., Rifon, N. J., Lee, E. M., & Reece, B. B. (2012) · Journal of Advertising
Environmental Sustainability in BusinessConsumer Behavior in Brand Consumption and Identification
Cited by 123

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