Zhang, Zhengang

South China University of Technology

1 paper on CoChatORCID 0000-0003-3811-0865

Most cited papers

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Can data-driven precision marketing promote user ad clicks? Evidence from advertising in WeChat moments
Yu, C., Zhang, Z., Lin, C., & Wu, Y. J. (2020) · Industrial Marketing Management
Digital Marketing and Social MediaMarketing and Advertising Strategies
Cited by 124

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