Cited by 124Digital Marketing and Social MediaMarketing and Advertising StrategiesConsumer Market Behavior and Pricing

Can data-driven precision marketing promote user ad clicks? Evidence from advertising in WeChat moments

Yu, Chuanpeng, Zhang, Zhengang, Lin, Chunpei, Wu, Yenchun Jim·2020·Industrial Marketing Management

Integrity signals

Registry

Crossref · 10.1016/j.indmarman.2019.05.001

Cites

88 of 88 references verified0 citation errors · 0 not checkable

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Authors
Yu, C., Zhang, Z., Lin, C., & Wu, Y. J.
Affiliations
  • South China University of Technology (CN)
  • Huaqiao University (CN)
  • National Taiwan Normal University (TW)
Corresponding author
Wu, Yenchun Jim
Venue
Industrial Marketing Management
Publisher
Elsevier BV
Published
2020-10
Volume
90
Pages
481-492
ISSN
0019-8501 (ISSN-L)
OpenAlex
W2946708860
Cited by
124
References
93
Citations by year
2026: 13 · 2025: 19 · 2024: 19 · 2023: 18 · 2022: 17 · 2021: 21 · 2020: 15 · 2019: 2
FWCI
27.69
Type
journal article
Language
en
Open access
closed
Locations
Industrial Marketing Management (publishedVersion)
Funders
  • Ministry of Science and Technology, Taiwan (106-2511-S-003-029-MY3)
  • National Office for Philosophy and Social Sciences (18CGL014)
Topics
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
Keywords
precision marketing, WeChat Moments, cue utilization theory, product involvement, brand familiarity, visual appeal, information quality, trust, privacy concerns, consumer perception

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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

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