Pan, Bing

Electronic word-of-mouth in hospitality and tourism management

Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008) · Tourism Management

Digital Marketing and Social MediaDiverse Aspects of Tourism Research

Cited by 3,267

Accurately interpreting clickthrough data as implicit feedback

Joachims, T., Granka, L., Pan, B., Hembrooke, H., & Gay, G. (2005) · Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval

Information Retrieval and Search BehaviorRecommender Systems and Techniques

Cited by 1,408

Travel Blogs and the Implications for Destination Marketing

Pan, B., MacLaurin, T., & Crotts, J. C. (2007) · Journal of Travel Research

Diverse Aspects of Tourism ResearchDigital Marketing and Social Media

Cited by 798

In Google We Trust: Users’ Decisions on Rank, Position, and Relevance

Pan, B., Hembrooke, H., Joachims, T., Lorigo, L., Gay, G., & Granka, L. (2007) · Journal of Computer-Mediated Communication

Information Retrieval and Search BehaviorWeb visibility and informetrics

Cited by 715

Believe it or not: Credibility of blogs in tourism

Mack, R. W., Blose, J. E., & Pan, B. (2008) · Journal of Vacation Marketing

Digital Marketing and Social MediaDiverse Aspects of Tourism Research

Cited by 222

Accurately Interpreting Clickthrough Data as Implicit Feedback

Joachims, T., Granka, L., Pan, B., Hembrooke, H., & Gay, G. (2017) · ACM SIGIR Forum

Information Retrieval and Search BehaviorRecommender Systems and Techniques

Cited by 212