Believe it or not: Credibility of blogs in tourism

Mack, Rhonda W.; Blose, Julia E.; Bing Pan

doi:10.1177/1356766707087521

Cited by 222Digital Marketing and Social MediaDiverse Aspects of Tourism ResearchMarketing and Advertising Strategies

Believe it or not: Credibility of blogs in tourism

Mack, Rhonda W., Blose, Julia E., Bing Pan·2008·Journal of Vacation Marketing

DOI 10.1177/1356766707087521

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Abstract

This study examines the use of blogs as a means of tourism marketing communication. Using a scenario-based approach, an online experiment was conducted to test whether consumers perceive corporate and personal blogs to be credible sources of information and to compare the perceived credibility of blogs to that of traditional word-of-mouth. The findings suggest that while consumers do not generally equate the overall credibility of blogs with that of traditional word-of-mouth, some consumers do appear to attribute similar levels of authoritativeness, a dimension of credibility, to them.

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Tourism has been recognized as the number one sector in terms of online engagement.
“It is, thus, not surprising that tourism has been recognized as the number one sector in terms of online engagement (Mack et al., 2008).”
From Sentiment Analysis in Tourism: Capitalizing on Big Data (2019) · cites this paper as Mack et al., 2008

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Authors: Mack, R. W., Blose, J. E., & Pan, B.
Affiliations: University of Georgia (US)
Florida State University (US)
University of Illinois Urbana-Champaign (US)
ORCID: Bing Pan
Venue: Journal of Vacation Marketing
Publisher: SAGE Publications
Published: 2008-04
Volume: 14
Issue: 2
Pages: 133-144
ISSN: 1356-7667 (ISSN-L)
1479-1870
DOI: 10.1177/1356766707087521
OpenAlex: W2063487990
Cited by: 222
References: 25
Citations by year: 2026: 2 · 2025: 2 · 2024: 5 · 2023: 3 · 2022: 10 · 2021: 9 · 2020: 8 · 2019: 11 · 2018: 12 · 2017: 17 · 2016: 19 · 2015: 14 · 2014: 17 · 2013: 24 · 2012: 24
FWCI: 50.92
Type: journal article
Language: en
Open access: closed
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: Journal Of Vacation Marketing (publishedVersion)
Topics: Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Keywords: blogs, credibility, tourism marketing communication, word of mouth, corporate blogs, personal blogs, consumer perception, authoritativeness, online information sources

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Believe it or not: Credibility of blogs in tourism

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