Campbell, Margaret C.

Consumers’ Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent

Campbell, M. C., & Kirmani, A. (2000) · Journal of Consumer Research

Psychology of Social InfluenceConsumer Behavior and Marketing Influence

Cited by 1,342

Perceptions of price unfairness: Antecedents and consequences

Campbell, M. C. (1999) · Journal of Marketing Research

Consumer Market Behavior and PricingCustomer Service Quality and Loyalty

Cited by 945

In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats

Campbell, M. C., Inman, J. J., Kirmani, A., & Price, L. L. (2020) · Journal of Consumer Research

COVID-19 Pandemic ImpactsConsumer Behavior in Brand Consumption and Identification

Cited by 257

Can Disclosures Lead Consumers to Resist Covert Persuasion? The Important Roles of Disclosure Timing and Type of Response

Campbell, M. C., Mohr, G. S., & Verlegh, P. W. J. (2013) · Journal of Consumer Psychology

Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies

Cited by 234

PRICING STRATEGY & PRACTICE“Why did you do that?” The important role of inferred motive in perceptions of price fairness

Campbell, M. C. (1999) · Journal of Product & Brand Management

Consumer Market Behavior and PricingCustomer Service Quality and Loyalty

Cited by 116