Evans, Kenneth R.

Arizona State University

2 papers on CoChatORCID 0000-0002-5237-6443

Most cited papers

Verified
Relationship Quality in Services Selling: An Interpersonal Influence Perspective
Crosby, L. A., Evans, K. R., & Cowles, D. (1990) · Journal of Marketing
Customer Service Quality and LoyaltyService and Product Innovation
Cited by 4,763
Verified
Perceived Believability of Research Results Information in Advertising
Beltramini, R. F., & Evans, K. R. (1985) · Journal of Advertising
Marketing and Advertising StrategiesConsumer Behavior and Marketing Influence
Cited by 79

Go further with a free account

Verify every reference, keep papers in a library, and ask questions across them.

Sign up - it is free