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Cited by 79Marketing and Advertising StrategiesConsumer Behavior and Marketing InfluenceDigital Marketing and Social Media

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

Perceived Believability of Research Results Information in Advertising

Beltramini, Richard F., Evans, Kenneth R.·1985·Journal of Advertising
DOI 10.1080/00913367.1985.10672953
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Abstract

Research results information is becoming more frequently utilized in advertising to substantiate product performance claims, yet little is known about consumers' perceived believability of this information. Available literature suggests five characteristics of research results information which potentially impact believability, and these are empirically assessed in a representative field setting. The resultant implications for advertisers are discussed.

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Crossref · 10.1080/00913367.1985.10672953

Cites

1 of 1 references verified0 citation errors · 0 not checkable

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Citations

Cites

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Research works printed but not linked: 39

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Metadata

Authors
Beltramini, R. F., & Evans, K. R.
ORCID
Evans, Kenneth R.
Venue
Journal of Advertising
Publisher
Informa UK Limited
Published
1985-10
Volume
14
Issue
3
Pages
18-31
ISSN
  • 0091-3367 (ISSN-L)
  • 1557-7805
DOI
10.1080/00913367.1985.10672953
OpenAlex
W2335599196
Cited by
79
References
1
Citations by year
2026: 3 · 2025: 4 · 2024: 2 · 2023: 9 · 2022: 5 · 2021: 4 · 2020: 3 · 2019: 5 · 2018: 1 · 2017: 5 · 2016: 4 · 2015: 2 · 2014: 3 · 2013: 3 · 2012: 5
FWCI
4.82
Type
journal article
Language
en
Open access
closed
Locations
Journal of Advertising (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Keywords
advertising claims, consumer perception, advertising effectiveness

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CoChat. (2026). Citation check: Perceived Believability of Research Results Information in Advertising. https://app.cochat.ai/papers/10.1080/00913367.1985.10672953
The paper
Beltramini, R. F., & Evans, K. R. (1985). Perceived Believability of Research Results Information in Advertising. Journal of Advertising. https://doi.org/10.1080/00913367.1985.10672953