Kumar, V.

Undervalued or overvalued customers: Capturing total customer engagement value

Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010) · Journal of Service Research

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 1,382

On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing

Reinartz, W. J., & Kumar, V. (2000) · Journal of Marketing

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 1,364

Competitive Advantage through Engagement

Kumar, V., & Pansari, A. (2016) · Journal of Marketing Research

Customer Service Quality and LoyaltyDigital Marketing and Social Media

Cited by 1,182

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

Venkatesan, R., & Kumar, V. (2004) · Journal of Marketing

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 948

A strategic framework for a profitable business model in the sharing economy

Kumar, V., Lahiri, A., & Dogan, O. B. (2018) · Industrial Marketing Management

Sharing Economy and PlatformsService and Product Innovation

Cited by 482

Practice Prize Winner—Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey

Kumar, V., Bhaskaran, V., Mirchandani, R., & Shah, M. (2013) · Marketing Science

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 257

Cross-buying in retailing: Drivers and consequences

KUMAR, V, GEORGE, M., & PANCRAS, J. (2008) · Journal of Retailing

Consumer Market Behavior and PricingConsumer Retail Behavior Studies

Cited by 184

Dynamically Managing a Profitable Email Marketing Program

Zhang, X. (., Kumar, V., & Cosguner, K. (2017) · Journal of Marketing Research

Digital Marketing and Social MediaCustomer churn and segmentation

Cited by 145