Han, Sang Pil

Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies

Han, S.-P., & Shavitt, S. (1994) · Journal of Experimental Social Psychology

Cultural Differences and ValuesConsumer Behavior in Brand Consumption and Identification

Cited by 736

An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet

Ghose, A., & Han, S. P. (2011) · Management Science

Media and Digital CommunicationDigital Marketing and Social Media

Cited by 282

Excessive dependence on mobile social apps: A rational addiction perspective

Kwon, H. E., So, H., Han, S. P., & Oh, W. (2016) · Information Systems Research

Impact of Technology on AdolescentsTechnology Adoption and User Behaviour

Cited by 156

Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework1

Han, S. P., Park, S., & Oh, W. (2016) · MIS Quarterly

Technology Adoption and User BehaviourConsumer Market Behavior and Pricing

Cited by 86