Lehmann, Donald R.

Task-Dependent Algorithm Aversion

Castelo, N., Bos, M. W., & Lehmann, D. R. (2019) · Journal of Marketing Research

AI in Service InteractionsTechnology Adoption and User Behaviour

Cited by 1,500

Valuing Customers

Gupta, S., Lehmann, D. R., & Stuart, J. A. (2004) · Journal of Marketing Research

Financial Reporting and Valuation ResearchCustomer churn and segmentation

Cited by 849

The role of hubs in the adoption process

Goldenberg, J., Han, S., Lehmann, D. R., & Hong, J. W. (2009) · Journal of Marketing

Innovation Diffusion and ForecastingComplex Network Analysis Techniques

Cited by 695

Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses

Fitzsimons, G. J., & Lehmann, D. R. (2004) · Marketing Science

Decision-Making and Behavioral EconomicsAI in Service Interactions

Cited by 604

Choice goal attainment and decision and consumption satisfaction

Heitmann, M., Lehmann, D. R., & Herrmann, A. (2007) · Journal of Marketing Research

Consumer Behavior and Marketing InfluenceCustomer Service Quality and Loyalty

Cited by 371

Sophistication in research in marketing

Lehmann, D. R., McAlister, L., & Staelin, R. (2011) · Journal of Marketing

Business Strategies and Management ResearchAcademic Writing and Publishing

Cited by 179

Journal Evolution and the Development of Marketing

Lehmann, D. R. (2005) · Journal of Public Policy & Marketing

Publishing and Scholarly CommunicationPsychology Research and Bibliometrics

Cited by 68

The evolving world of research in marketing and the blending of theory and data

Lehmann, D. R. (2020) · International Journal of Research in Marketing

Business Strategies and Management ResearchBusiness and Management Studies

Cited by 41