Journal Evolution and the Development of Marketing
Abstract
The main, original journals in marketing are Journal ofRetailing (1925) and Journal of Marketing (1937). Toan important extent, the field evolved from these prog-enitors. As Wilkie and Moore (2003) note, there was an explosion of new journals in the 1980s. This article consid-ers the nature of the journals that have emerged in market-ing and the order in which they were found to examine the pattern of growth in the field. This analysis includes only marketing journals. Thus, numerous outlets that publish marketing-related research are not included, such as Management Science, Journal of International Business Studies, and Sloan Management Review. Although these journals have a major impact on the field, they are largely forums for work in other areas and thus do not provide an unconfounded reflection of trends in marketing. The primary sources of journal articles and discussion are
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Marketing has in whole or in part conceded topics of study to other disciplines: supply chain issues to operations and logistics management, value creating strategies to strategic management, and service delivery to operations management.
“Marketing has in whole or in part conceded topics of study to other disciplines: supply chain issues to operations and logistics management, value creating strategies to strategic management, and service delivery to operations management (Lehmann 2005).”
From Stakeholder marketing: theoretical foundations and required capabilities (2015) · cites this paper as Lehmann 2005
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- Authors
- Lehmann, D. R.
- Affiliations
- Columbia University (US)
- Corresponding author
- Lehmann, Donald R.
- Venue
- Journal of Public Policy & Marketing
- Publisher
- SAGE Publications
- Published
- 2005-04
- Volume
- 24
- Issue
- 1
- Pages
- 137-142
- ISSN
- 0743-9156 (ISSN-L)
- 1547-7207
- OpenAlex
- W2056368633
- Cited by
- 68
- References
- 7
- Citations by year
- 2026: 2 · 2023: 1 · 2021: 5 · 2020: 5 · 2019: 4 · 2018: 3 · 2017: 5 · 2016: 3 · 2015: 6 · 2014: 2 · 2013: 3 · 2012: 2
- FWCI
- 24.38
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Public Policy & Marketing (publishedVersion)
- Topics
- Social Sciences › Arts and Humanities › History and Philosophy of Science › Publishing and Scholarly Communication
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Psychology Research and Bibliometrics
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Keywords
- marketing journals, history of marketing, Journal of Marketing, disciplinary development
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