Neslin, Scott A.

Multichannel customer management: Understanding the research-shopper phenomenon.

Verhoef, P. C., Neslin, S. A., & Vroomen, B. (2007) · International Journal of Research in Marketing

Consumer Retail Behavior StudiesConsumer Market Behavior and Pricing

Cited by 999

Multichannel Shopper Segments and Their Covariates☆

KONUS, U., VERHOEF, P., & NESLIN, S. (2008) · Journal of Retailing

Consumer Retail Behavior StudiesConsumer Market Behavior and Pricing

Cited by 577

Defection detection: measuring and understanding the predictive accuracy of customer churn models

Neslin, S. A., Gupta, S., Kamakura, W., Lu, J., & Mason, C. H. (2006) · Journal of Marketing Research

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 574

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Ascarza, E., Neslin, S. A., Netzer, O., Anderson, Z., Fader, P. S., Gupta, S., Hardie, B. G. S., Lemmens, A., Libai, B., Neal, D., et al. (2018) · Customer Needs and Solutions

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 190

Choice Models and Customer Relationship Management

Kamakura, W., Mela, C. F., Ansari, A., Bodapati, A., Fader, P., Iyengar, R., Naik, P., Neslin, S., Sun, B., Verhoef, P. C., et al. (2005) · Marketing Letters

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 178

Next-product-to-buy models for cross-selling applications

Knott, A., Hayes, A., & Neslin, S. A. (2002) · Journal of Interactive Marketing

Customer churn and segmentationConsumer Market Behavior and Pricing

Cited by 161