Wiertz, Caroline
City, University of London
2 papers on CoChat
Most cited papers
- Verified
Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies
Hennig-Thurau, T., Wiertz, C., & Feldhaus, F. (2015) · Journal of the Academy of Marketing Science
Digital Marketing and Social MediaConsumer Behavior and Marketing Influence
Cited by 434
- Verified
Exploring Consumptive Moments of Value‐Creating Practice in Online Community
Hartmann, B. J., Wiertz, C., & Arnould, E. J. (2015) · Psychology & Marketing
Digital Marketing and Social MediaKnowledge Management and Sharing
Cited by 77
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