Exploring Consumptive Moments of Value‐Creating Practice in Online Community
Open accessAbstract
Conceptual blind spots persist when it comes to understanding the value of consumptive dimensions of participation, such as lurking, in online community. This article uses a practice‐theoretical lens to conceptualize the consumptive moments of online community practices and explores how they shape different value outcomes. Building on a mixed‐method investigation through two studies within an online gardening community, findings reveal two specific consumptive moments, direct and vicarious, and their differential role in the creation of community engagement and vitality. These findings suggest that lurking is not adequately described as a unidimensional construct, but is best understood as vicarious consumptive moments of specific online community practices with distinctive value outcomes. Implications for research on online consumption community are discussed.
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Participation in OHCs leads to additional activities carried out by patients, which add value to the patient-provider interactions.
“Participation in OHCs leads to additional activities carried out by patients, which add value to the patient-provider interactions [43].”
From Improving the Theoretical Understanding Toward Patient-Driven Health Care Innovation Through Online Value Cocreation: Systematic Review (2020) · cites this paper as [43]
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Conventional and Ontological Consumer Creativity
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What’cha doin’? Finding identity relevance in consumption activities
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Lonely and Sick: The Role of Social Media in Consumer Practices of Relief
MEDICI, B., Borghini, S., & Gambetti, R. C. (2026) · Psychology and Marketing · doi:10.1002/mar.70223
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- Authors
- Hartmann, B. J., Wiertz, C., & Arnould, E. J.
- Affiliations
- Jönköping University (SE)
- City, University of London (GB)
- University of Southern Denmark (DK)
- Corresponding author
- Hartmann, Benjamin J.
- Venue
- Psychology & Marketing
- Publisher
- Wiley
- Published
- 2015-01-27
- Volume
- 32
- Issue
- 3
- Pages
- 319-340
- ISSN
- 0742-6046 (ISSN-L)
- 1520-6793
- OpenAlex
- W1524156907
- Cited by
- 77
- References
- 64
- Citations by year
- 2026: 3 · 2025: 4 · 2024: 4 · 2023: 11 · 2022: 11 · 2021: 7 · 2020: 8 · 2019: 7 · 2018: 9 · 2017: 5 · 2016: 7 · 2015: 1
- FWCI
- 24.33
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Psychology and Marketing (publishedVersion)
- City Research Online (City University London) (acceptedVersion)
- University of Southern Denmark Research Portal (University of Southern Denmark) (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Communication › Knowledge Management and Sharing
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Keywords
- online communities, lurking, value creation, community participation, community vitality, online consumption, practice theory
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