Zou, Shaoming

Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures

Cavusgil, S. T., & Zou, S. (1994) · Journal of Marketing

International Business and FDIMarketing and Advertising Strategies

Cited by 2,156

Product and Promotion Adaptation in Export Ventures: An Empirical Investigation

Cavusgil, S. T., Zou, S., & Naidu, G. M. (1993) · Journal of International Business Studies

International Business and FDIMarketing and Advertising Strategies

Cited by 536

Global strategy: a review and an integrated conceptual framework

Zou, S., & Tamer Cavusgil, S. (1996) · European Journal of Marketing

International Business and FDIInnovation and Knowledge Management

Cited by 170