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The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.

Global strategy: a review and an integrated conceptual framework

Zou, Shaoming, Tamer Cavusgil, S.·1996·European Journal of Marketing
DOI 10.1108/03090569610105799
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Abstract

A review of the literature reveals that global strategy is characterized by diverse perspectives and lack of a unified theory. Identifies gaps in the literature as the contributors to its current state: lack of integration of the diverse perspectives and domination by the industrial organization (IO) theoretical view. Attempts to integrate the diverse perspectives of global strategy into a six‐dimension global strategy construct, and to integrate the IO‐based theory with the resource‐based theory of strategy and competitive advantage. Presents an integrated conceptual framework of global strategy which helps reduce the ambiguity and confusion in the global strategy literature, and that serves as a theoretical foundation for future research. Discusses the managerial implications.

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Research works printed but not linked: 52

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Metadata

Authors
Zou, S., & Tamer Cavusgil, S.
Affiliations
Kansas State University (US)
Venue
European Journal of Marketing
Publisher
Emerald
Published
1996-01-01
Volume
30
Issue
1
Pages
52-69
ISSN
0309-0566 (ISSN-L)
DOI
10.1108/03090569610105799
OpenAlex
W1986317015
Cited by
170
References
4
Citations by year
2026: 2 · 2025: 1 · 2024: 2 · 2023: 4 · 2022: 5 · 2021: 4 · 2020: 5 · 2019: 9 · 2018: 5 · 2017: 3 · 2016: 3 · 2015: 10 · 2014: 12 · 2013: 7 · 2012: 10
FWCI
7.68
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)
Locations
European Journal of Marketing (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › International Business and FDI
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
Keywords
global strategy, conceptual framework, industrial organization theory, resource-based view, competitive advantage, strategic management, international business strategy, theoretical integration

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CoChat. (2026). Citation check: Global strategy: a review and an integrated conceptual framework. https://app.cochat.ai/papers/10.1108/03090569610105799
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Zou, S., & Tamer Cavusgil, S. (1996). Global strategy: a review and an integrated conceptual framework. European Journal of Marketing. https://doi.org/10.1108/03090569610105799