Ramaswamy, Venkat
University of Michigan
3 papers on CoChat
Most cited papers
- Verified
Co‐creating unique value with customers
Prahalad, C. K., & Ramaswamy, V. (2004) · Strategy & Leadership
Service and Product InnovationBusiness Strategies and Innovation
Cited by 2,463
- Verified
What is co-creation? An interactional creation framework and its implications for value creation
Ramaswamy, V., & Ozcan, K. (2018) · Journal of Business Research
Service and Product InnovationInnovative Approaches in Technology and Social Development
Cited by 735
- Verified
The Co-Creation Paradigm
Ramaswamy, V., & Ozcan, K. (2014) · Stanford University Press eBooks
Service and Product InnovationInnovative Approaches in Technology and Social Development
Cited by 311
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