Baumgartner, Hans

Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing

Grewal, R., Cote, J. A., & Baumgartner, H. (2004) · Marketing Science

Psychometric Methodologies and TestingAdvanced Statistical Methods and Models

Cited by 1,228

Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

Hulland, J., Baumgartner, H., & Smith, K. M. (2018) · Journal of the Academy of Marketing Science

Survey Methodology and NonresponseBusiness Strategies and Management Research

Cited by 1,067

Socially Desirable Response Tendencies in Survey Research

Steenkamp, J.-B. E. M., De Jong, M. G., & Baumgartner, H. (2010) · Journal of Marketing Research

Survey Methodology and NonresponseSurvey Sampling and Estimation Techniques

Cited by 444

Misresponse to Reversed and Negated Items in Surveys: A Review

Weijters, B., & Baumgartner, H. (2012) · Journal of Marketing Research

Psychometric Methodologies and TestingSurvey Methodology and Nonresponse

Cited by 421

Coping with guilt and shame in the impulse buying context.

Yi, S., & Baumgartner, H. (2011) · Journal of Economic Psychology

Emotions and Moral BehaviorConsumer Retail Behavior Studies

Cited by 115